Trade Show Director develops and directs the overall strategic planning, budget, and execution of trade shows and exhibitions. Collaborates with stakeholders, sales, and marketing to develop the business objectives, concepts, deliverables, and timelines of a show. Being a Trade Show Director devises innovative solutions to enhance the impact of an event. Ensures detailed planning and execution of show and evaluates show outcomes based on established metrics for quality and attendance. Additionally, Trade Show Director typically requires a bachelor's degree. Typically reports to top management. The Trade Show Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Trade Show Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
The Director of Foodservice Trade Strategy will play a critical role in developing and launching a Foodservice specific Trade Promotion Management (TPM) tool. The role will partner directly with the Sales team, Division Finance, and the Branded Marketing team, providing timely pricing and promotional analysis and strategic guidance from a broad business perspective. In doing so, the position will become the Sales Strategy and Marketing function’s go-to partner in optimizing volume growth, pricing, trade investments, mix management and customer/operator promotions. Building a robust long range RGM pipeline, supported by a clear implementation plan grounded in consumer insights and internal alignment will be a keyway that the Director of Foodservice Trade Strategy will drive measurable results.
In addition, the role partner with Sales Leadership team to drive implementation of quick wins, strategic recommendations, and new commercial policies. Example projects include list price optimization, freight monetization, trade investment efficiency optimization, trade reporting, sales & pricing KPI dashboards, and mix management. The Director will also initiate and coordinate productive relationships with senior stakeholders across the Marzetti business to secure commitment and advance recommendations. The successful candidate will lead the deployment of transformative commercial initiatives and support change management opportunities to enhance profitable category growth.
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