Trade Show Director jobs in Reading, PA

This position functions as administrative support for our various brands; coordinating meetings, logistics and serving as a liaison for clients. Duties also include organizing and arranging all aspects of trade shows.

Essential Functions
Duties and Responsibilities:

· Digital Marketing – Responsible for supporting key projects such as e-mail marketing campaigns, email blasts, social media platforms and website redesigns. In doing so, the individual will be asked to work with key business stakeholders throughout the organization as well as external vendors to define project requirements and communicate project status.

· Service Marketing - Support marketing activities including product development, market and competitive research, literature creation, online content management, spreadsheet design, sales tracking and trade show preparation; exposure to internal and external customer communications, as well as participate in cross-functional team meetings and projects

· Collect, analyze and interpret Marketing data to aid in the developmental growth of the department’s business programs & projects.

· Create publications that will be inserted in newsletters and press releases that will circulate to all Major Customers.

· Organize media functions and events.

· Create and maintain instruction manuals using HTML coding.

· Assist key stakeholders with day-to-day activities when requested.

· Perform other relevant duties as assigned.

Job Qualifications:

· Must have a good marketing knowledge.

· Good working knowledge of Microsoft Office software.

· Experience with SEO and keyword management.

· Outgoing & cooperative in meeting and dealing with internal and external personnel

· Must be organized and work well with constant priority changes

· Ability to understand and follow written and oral instructions with minimum supervision.

· Ability to establish and maintain effective working relationships.

Competencies

· Communication Proficiency

· Organizational Skills

· Time Management

· Technical Capacity

· Customer/Client Focus

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 2 years (Required)
• HTML Coding: 1 year (Preferred)
• Event planning: 1 year (Required)

Work Location: In person