Visual Merchandising Director directs an organization's visual merchandising department. Responsible for driving sales and profits with pricing decisions, display strategies, and events. Being a Visual Merchandising Director manages staffing strategy and decisions. Oversees regional display initiatives and ensures they correspond to overall organizational decisions and objectives. Additionally, Visual Merchandising Director requires a bachelor's degree. Typically reports to top management. The Visual Merchandising Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be a Visual Merchandising Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
SUMMARY
The Visual Merchandising Manager is responsible for contributing to the development and execution of a successful visual strategy that is consistent with and amplifies brand identity and business objectives. This position is responsible for creating and maintaining the resources to execute a consistent in-store look and feel that maintains the integrity and uniqueness of our brand. In collaboration with Operations, Marketing, and Store Development, the Visual Merchandising Manager is responsible for the implementation of all planograms and communication to the franchise system for everyday assortments as well as seasonal and local playbooks.
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