Web Content Director jobs in Bakersfield, CA

We are in search of a Content Creator for a local healthcare education training center. They provide continuing education courses for clinicians and also certifications for those who aspire to kick-off their clinical career as a Certified Nursing Assistant. This company is growing and needs someone who is a self-starter to create professional and appealing marketing content. If you would like to be a part of the team and growth, APPLY NOW!

Responsibilities:

- Implement digital media campaigns aligned with business goals    

- Manage Facebook, Twitter & social networks for healthcare education, maintain post cadence and frequency in accordance with best practices

- Understand the role of each network and how to best engage an audience

- Oversee the layout of all social media properties, updating when necessary

- Write and create engaging, optimized content Create still image, video and audio content for posts, app, web & other usage

- Produce videos and graphics consistent with company branding

- Work hand-in-hand with Administrator & Program Director to ensure consistent messaging across digital platforms

- Create and run giveaways and contests to drive site and social media traffic and increase following

- Track, analyze and react to social media analytics, report on them weekly in staff meeting or to ad hoc requests

- Track and analyze marketing data (campaign results, conversion rates, traffic etc.) and shape future marketing strategies

- Respond to messages and comments in a professional manner

- Organize local events to build brand awareness and generate marketing content

Skills and Expertise:

- Bachelor’s degree in Marketing or relevant field (preferred)

- 2 years of experience in Digital Marketing

- Professional-level understanding of digital technologies, channels, methodologies and best practices

- Excellent written and oral communication skills

- Experience with visual communication principles

- Proficiency in Adobe Creative Suite and Microsoft Office Suite

- Familiarity with web design and content management systems

- Strong organizational and time management skills, attention to detail, and ability to multi-task

- Super-creative, self-motivated, self-directed, “roll up your sleeves” person and a quick learner

- Team player with great interpersonal skills and a sense of humor

- Warm personality with an authentic voice, not afraid to put self in front of camera or with business outreach

FullShift Staffing provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.