Web Content Director jobs in Champaign, IL

Duties & Responsibilities

• Planning and Strategy
  - In collaboration with marketing and communications leadership and team leads, set overall strategy for Gies websites. This includes maintaining a global view of Gies web channels and ensuring overall quality and effectiveness.
  - Work with writers and content developers to set content strategy and ensure creation and execution of an editorial calendar and update schedule.
  - Work with director of brand engagement and creative team to ensure all websites are on-brand; work with outside designers when necessary.
  - Collaborate with director of insights and strategy to collect and process data and other information for the website, conduct in-depth research and analysis to understand user behavior, and monitor competitor landscape. Share information with team leads and oversee implementation of data-driven improvements to sites.
  - Lead SEO work including relationship with outside vendors, when necessary. Mobilize the team in support of SEO improvements.
  - Ensure user interface is aligned with current trends and industry standards. Facilitate adjustments to structure, navigation, and design when warranted based on research, data, and changing business needs.
  - Ensure that key stakeholder perspectives are represented appropriately across websites.
  - Collaborate with other colleges and campus web managers and represent Gies on committees and in meetings.
  
  
• Management
  - Manage website content specialist and other professional staff.
  - Implement and oversee workflow process for website edits, additions, and changes.
  - Proactively manage regular content updates to the site including images, statistics, and time-sensitive information.
  - Collaborate with college information technology team for back-end development and maintenance of sites.
  - Manage a group of unit web liaisons to gather input on effectiveness of websites.
  - Monitor and follow best practices for websites.
  - Work within and contribute to team project management systems.
  - Other marketing and communications duties as assigned.