Web Content Director jobs in Charlotte, NC

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Job Description

As the Director of Web Strategy and Management you will plan, implement, manage, monitor, and optimize our global website and digital strategy. This role will require a candidate with extensive experience overseeing end-to-end website management, addressing strategy, design, architecture, integration, and accessibility aligned to the company's overall business objectives, brand management goals and industry trends.

What You Will Do

Strategic Planning

• Provide visionary leadership and strategic guidance in planning, optimizing, and directing the design, functionality, and overall effectiveness of Albemarle's global web presence.

• Lead, drive and implement a comprehensive web and digital strategy aligned with overall business objectives that embraces technological advancements and anticipates industry trends

• Oversee the integration of third-party tools, APIs, and platforms to enhance website functionality and user experience

• Develop website content strategy aligned with the organization's needs and brand strategy.

• Develop digital roadmap for web and digital marketing campaigns

• Ensure website quality, efficiency and adherence to industry best practices

• Implement digital strategies to increase benchmark and increase quality web traffic

• Manage localization and translations according to business strategy

Leadership and Communications

• Oversee the design, development and maintenance of the global website's look, layout and functionality, ensuring it is up-to-date, user-friendly and visually appealing.

• Oversee design and creation of digital marketing assets, including email campaigns and landing pages aligned with digital strategy

• Manage the end-to-end design process, from concept to launch, including hand-off to developers and user testing.

• Foster effective communication and collaboration with peers, stakeholders, and teams to align web development efforts with overall business objectives.

• Deliver monthly and quarterly presentations to leadership reporting on web analytics and impact, as well as campaign metrics.

Content Strategy

• Develop and implement a content strategy that includes creating, curating and managing high-quality engaging content to attract and retain online audiences with meaningful and branded web user experience.

• Continuously optimize content based on data and insights.

User Experience (UX) Optimization

• Continuously analyze and improve website usability, navigation and performance to enhance user experience and drive higher conversion rates.

• Provide guidance on UI components for enhanced efficiency and user interaction.

Mobile and Responsive Design: Ensure websites are optimized for mobile devices and employ responsive design principles to accommodate various screen sizes and devices.

Budget Management: Develop and manage budgets related to web strategy and web properties, including the website enhancement, SEO/SEM campaigns, tools and resources.

Stakeholder Collaboration: Collaborate with cross-functional and global teams, including marketing, IT, design and product development to align web strategies with broader company initiatives.

Organic and Paid Search:

• Implement and monitor effective Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies, to improve organic and paid traffic to the company's website

• Consult on paid search campaigns, developing appropriate tags and triggers to measure conversions

Web and Digital Marketing Analytics and Reporting:

• Utilize web analytics tools to track and measure website performance, user behavior, and key performance indicators (KPIs). Use this data to make informed decisions and optimize web engagement strategies.

• Provide support to digital marketing campaign analysis strategy and roadmap

• Develop and maintain a website analytics framework, to measure key performance indicators (KPIs) and support business strategy

Qualifications

What You Will Need

• Proven experience in web strategy, digital marketing, or a related field, ideally in a leadership role
  Robust understanding of web technologies, digital marketing best practices, and industry trends

• Preferred experience with the existing tech stack including: Salesforce, Google Marketing Platform including Analytics, Tag Manager and Data Studio, Heat mapping, SEO tools, Jira, SEO/SEM platforms, Drupal

• Excellent communication and leadership skills

• Analytical mindset with the ability to make data-driven decisions.

• Strong project management skills and the ability to manage multiple initiatives simultaneously.

• Adaptability staying current with evolving digital marketing technologies and trends.

• Experience working in a Fortune 500 or similarly large and complex organization is a plus.

• Demonstrated ability to drive results and achieve strategic objectives in the digital space.

• Able to seamlessly transition between strategic planning and hands-on execution including:

• Deep attention to detail with an analytical mind and outstanding problem-solving skills

• Incredible time management skills with the ability to multi-task

Experience

• Web strategy with 12 years of strategic website management experience

• Backend and operational website management experience

• Overseeing end-to-end website development, addressing strategy, web content, design, architecture, integration, and accessibility

• Content creation, writing and presentation skills.

• Data-driven decision-making leverage data, analytics, and tools

• Troubleshooting website issues in a fast-paced environment.

Education

Bachelor's degree in communications, marketing, business, or related field

This role is classified Hybrid from our Charlotte headquarters

We are partners to one another in pioneering new ways to be better for ourselves, our teams, and our communities. When you join Albemarle, you become our most essential element and you can anticipate competitive compensation, a comprehensive benefits package, and resources that foster your well-being and fuel your personal growth. Help us shape the future, build with purpose and grow together.