Web Content Director jobs in Dallas, TX

JSL is looking for a social media manager to assist with our brand’s social media accounts maintain the social accounts of our clients. This position would also include some general content writing as well, such as emails, blogs, website copy, etc. for JSL and various clients.

Main Responsibilities:

• Oversee day-to-day management of campaigns and ensure brand consistency – in copy through tone, voice, imagery, and terminology – for JSL’s social accounts (Facebook, LinkedIn, Instagram, TikTok, YouTube, Twitter)
• Supervise all aspects of social media interaction between customers and JSL, including responding to queries in timely manner, monitoring customer reviews, and ensuring a positive customer service experience
• Oversee the creation and implementation of the monthly editorial calendar social media strategies across various social platforms (for JSL various clients)
• Create, edit, publish, and share engaging content, graphics, posts, videos, etc. for clients across a wide variety of industries and platforms – Facebook, LinkedIn, Instagram, TikTok, YouTube, Twitter
• Communicate with clients about their social media accounts and ensure brand consistency across all social platforms
• Create actionable plans to both grow and maintain followers raise brand awareness through popular social media platforms such as Twitter, Facebook, Instagram, YouTube, TikTok, and LinkedIn
• Research social media trends and inform management of changes that are relevant to the company’s marketing activities
• Set key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes and measuring a campaign’s performance against the KPIs
• Write additional content for JSL various clients, to include emails, blogs, website content, etc.

Relevant Skills:

• Knowledge of all social platforms willingness to learn/keep up with current social trends
• Excellent organization and communication skills – creating content calendars, scheduling and monitoring posts, communicating with clients, etc.
• Solid copywriting skills strong ability to deliver creative content (text, image, video)
• Analytical and multitasking skills
• Proven work experience as a social media manager
• Proficient using multi-social posting programs such as Buffer
• Strong computer skills using Microsoft Office and Adobe Suites preferred
• General knowledge of Search Engine Optimization and internet ranking for web content
• Relevant experience determining a target audience and how to cater unique marketing campaigns to capture their attention
• Strong understanding of marketing strategy and how to effortlessly utilize these concepts throughout various forms of outreach
• Strong writing and editing skills also a plus