Web Content Director establishes and directs the strategic long-term goals, policies, and procedures for the curation of content utilized on web, mobile, and other platforms. Develops and directs consistent methodologies to analyze content consumption data and to define content needs. Being a Web Content Director determines the long-term resources required to accomplish the organization's business objectives. Leads negotiations with vendors to obtain content. Additionally, Web Content Director requires a bachelor's degree. Typically reports to a director. The Web Content Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Web Content Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
About Drip Capital
Drip Capital is a high-growth FinTech focused on the $5T global SME cross-border trade industry. We offer multiple, innovative trade financing products targeted towards SMEs in developing markets, providing rapidly growing SMEs quick and easy access to finance. With a focus on technology, our vision is to eliminate the hassle of paperwork and bureaucracy and create a seamless borrowing experience for its customers.
Our team comprises talent from top-tier institutions including Wharton, Stanford, and IITs with years of experience at companies like Google, Amazon, Standard Chartered, Blackrock, and Yahoo. We are backed by leading Silicon Valley investors - Sequoia, Wing, Accel, and Y Combinator. We are a global company headquartered in Silicon Valley along with offices in India and Mexico.
Role specifications
As a content marketer, this role will lead development and execution of comprehensive content marketing strategies to enhance brand visibility, support lead generation, and engage our target audience through various avenues including PR, Product Marketing Collateral, Social Media, Email content and ad banners as well as overall website content. Experience in B2B content marketing for the Financial Services industry will be critical to success in this role.
This will be predominantly a work from office position - 5 days a week (Andheri-East, Mumbai).
Key responsibilities will include:
Design content marketing strategies based on business objectives, target audience and market trends
Create content across multiple formats including brochures, battlecards, flyers, articles, case studies, infographics, videos, webinars, website, social media etc.
Be the custodian of all PR communication as well as Social Media posts
Work closely with product teams to build Product Marketing Content
Collaborate with Performance marketing & Email Marketing team to optimize content
Regularly optimize content to maximize reach, engagement and performance
Develop and implement keyword strategies, optimize content for search engines, and improve organic visibility and ranking
Plan and execute content distribution across various channels to expand reach and drive traffic
Recommend new trends, channels or opportunities to improve our content marketing effectiveness
What we look for:
Experience and Skills
Bachelors degree in marketing, mass media, communications or related field
5- 7 years of post-qualification work experience in B2B content marketing
Quick understanding of commercial aspects of business
Project management skills and excellent eye for detail
Excellent communication skills - written and verbal
Strong interpersonal, collaboration, and relationship-building skills
High sense of ownership with bias towards execution
Humble, open to feedback and collaborative
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