Web Content Director jobs in Lebanon, PA

Primary Duties and Responsibilities

·       Manage new item set-up procedure on eCommerce partner sites (Amazon Vendor Central, Home Depot Supplier Hub, Lowes) leveraging software automation to ensure speed to market and coordinated on-time delivery based on product launch dates

·       Execute product launches that drive engagement and support retail including publication of above the fold content, A /Enhanced content, backend SEO & navigation optimization

·       Leverage eCommerce tools to identify areas of success and opportunity to take action and present findings to key stakeholders in weekly, monthly and quarterly business reviews

·       Provide content optimization expertise, recommendations and insights based on emerging trends and e-retailer specific site capabilities to Marketing, Sales, and Digital Creative teams to improve conversion rates and the overall digital consumer experience

·       Ensure brand consistency & compliance across all major eCommerce partner sites (Amazon, HD.com, Lowes.com, Build.com, Menards.com)

·       Track and report organic share of search and other KPIs to increase traffic via improved SEO keyword and on-site navigation for multiple CPG brands and product categories

·       Build and maintain systems and protocols that ensure all content is optimized

·       Assist in creating and maintaining detailed analytics reporting dashboards

Education and Experience Profile

·       Bachelor's degree in Communications, Marketing, Computer Science, or equivalent

·       2-4 years' experience in Marketing, eCommerce, or equivalent field

Required Skills

·       Working knowledge of Amazon Vendor Central; preferably other Home Improvement online retailer portals such as Home Depot Supplier Hub, Lowes, Menards PIM

·       Working knowledge of the latest SEO/navigation techniques and how to research them

·       Working knowledge of Content Syndication Platforms and Attribute Mapping

·       Strong written and oral communication skills

·       Able to work with database exports and use Excel to clean up reports and present findings in an understandable format

·       Experience with detail-driven projects; preferably in a marketing department

·       Ability to handle multiple tasks, priorities, and deadlines

·       Good with Windows PC file management

·       Stackline, Adobe Photoshop, Adobe Bridge, Adobe Workfront, Microsoft Teams, and Power BI experience is a plus

Work Environment

Working conditions are normal for an office environment. Hybrid role! Tues/Wed/Thurs in office.

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Pay Range: $65,811-$96,523.

This “base salary range” is a reasonable estimate for this position at the time of posting. Pay within each range is based on a variety of factors including, but not limited to, to primary work job-related knowledge, skills, experience, business requirements and geographic location. ASSA ABLOY conducts regular review of compensation ranges and therefore reserves the right to alter this range at any given time. 

ASSA ABLOY is an Equal Employment Opportunity/Affirmative Action employer.