Web Content Director jobs in Rochester, NY

Web Content Director establishes and directs the strategic long-term goals, policies, and procedures for the curation of content utilized on web, mobile, and other platforms. Develops and directs consistent methodologies to analyze content consumption data and to define content needs. Being a Web Content Director determines the long-term resources required to accomplish the organization's business objectives. Leads negotiations with vendors to obtain content. Additionally, Web Content Director requires a bachelor's degree. Typically reports to a director. The Web Content Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Web Content Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)

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Associate Director of Digital Marketing and Web Design
  • Alfred State College
  • Alfred, NY FULL_TIME
  • Join our dynamic and innovative marketing and communications team as the Associate Director of Digital Marketing & Web Strategy. Reporting to the Chief Marketing Officer, the associate director leads digital marketing efforts, builds brand awareness, and implements a comprehensive web content strategy. In this position, you will develop and execute an integrated digital marketing plan across multiple channels and inquiry sources to align with strategic marketing and enrollment objectives. Alfred State's digital marking strategy, reporting, and continual improvement must produce an efficient and sustainable student acquisition model that also reinforces the overall university brand. You will manage external partners and internal stakeholders to ensure an integrated approach to cross-channel marketing and a consistent level of content quality. Your valuable work will allow ASC to reach and generate admissions leads for key audiences, including undergraduate, transfer, online, and international students.

    You will be joining Alfred State College at a crucial and exciting time, as we embark on a comprehensive website redesign project. You will play a leading role in this important initiative, helping to re-envision and re-invigorate our most valuable marketing tool with a bold, new look and enhanced user experience. From research and development through launch, this project will be a great way to learn Alfred State and contribute with your digital skills. In 2024 we are also selecting an ad agency to launch a multi-year contract for advertising that will exceed a million dollars in spending. As a senior member of the marketing team, you will lead and collaborate with the creative and web teams to effectively leverage videos, blogs, publications, micro websites, podcasts, and other digital assets to drive lead generation, application volume, and conversion. A successful mix of advertising, organic reach, and a deep understanding of target audiences has led ASC to its current positive trends in enrollment. Leadership is now taking this opportunity to double down with more resources to continue the momentum.

    Minimum education, skills, and abilities:

    • Bachelor's degree
    • 3 years of progressively responsible experience in lead generation and marketing and communications, particularly in higher education / enrollment.
    • Experience generating leads and reaching targeted audiences via paid and organic digital media, SEO, and email marketing.
    • Working knowledge of Google Analytics and reporting.
    • Experience and knowledge of content management systems, web content strategy, and information architecture.
    • Experience with keyword strategies, SEO tactics, and standards.
    • Experience in implementing paid digital tactics and standards.
    • Strong organizational skills and attention to detail.
    • Ability to work as a team member as well as the confidence to work independently
    • Excellent interpersonal, organizational, analytical, and communication skills.

    Preferred education, skills, and abilities:

    • Master's Degree
    • Experience utilizing Google Analytics, Tag Manager, and Search Console for continual reporting and optimization.
    • Knowledge of multiple paid ad platforms, such as Meta, Snapchat, Hulu, Spotify, Pandora/AudioGo, TikTok, LinkedIn, Twitter/X, Google, or YouTube through agency supervision and/or direct placement.
    • Ability to translate web analytics, search data, and expert knowledge into insights and recommendations.
    • Knowledge of SUNY and Alfred State.
    • Experience with copywriting techniques for digital platforms.

    Job Type: Full-time

    Pay: From $63,000.00 per year

    Benefits:

    • Dental insurance
    • Employee assistance program
    • Flexible schedule
    • Health insurance
    • Paid time off
    • Parental leave
    • Retirement plan
    • Tuition reimbursement
    • Vision insurance

    Schedule:

    • 8 hour shift
    • Monday to Friday

    Work Location: In person

  • 16 Days Ago

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Business Development Manager (Independent Contractor)
  • Buddy Web Design and Development
  • Rochester, NY CONTRACTOR
  • Interested in using your prospecting and sales skills with a growing technology company with an in-demand service, a great portfolio, and excellent customer reviews? Buddy Web Design & Development is ...
  • 7 Days Ago

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Web Administrator
  • Alfred University
  • Alfred, NY FULL_TIME
  • Alfred University encourages candidates to apply for the position of Web Administrator in the Information Technology Services Division. This person will above all else. dynamically collaborate with th...
  • 12 Days Ago

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ELEMENTARY SPECIAL ED TEACHER 2.0 FTEs
  • Le Roy Online Web Recruitment
  • Le Roy, NY FULL_TIME
  • The Le Roy Central School District has an opening for two elementary special education teachers at our Wolcott Street Elementary School. Special class experience and or strong literacy background is p...
  • 2 Days Ago

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School Counselor
  • Le Roy Online Web Recruitment
  • Le Roy, NY FULL_TIME
  • The Le Roy Central School District is seeking a 1.0 FTE probationary counselor for our Wolcott Street elementary school. This position involves providing individual and group counseling, collaborating...
  • 3 Days Ago

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Content Strategist
  • SUSTAINABLE ENERGY DEVELOPMENTS INC
  • Ontario, NY FULL_TIME
  • Join one of Rochester's Top Workplaces! We would love to welcome you to the team!Loyal to People. Loyal to Planet. GreenSpark Solar, loyal to people and planet, creates fiercely local, cost-effective,...
  • 1 Month Ago

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0 Web Content Director jobs found in Rochester, NY area

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Middle School Music Teacher
  • Uncommon Schools
  • Rochester, NY
  • Company Description Uncommon Schools is a nonprofit network of high-performing, public charter schools providing an outs...
  • 3/18/2024 12:00:00 AM

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Digital Marketing Manager
  • Monro Inc.
  • Rochester, NY
  • Company Description Monro, Inc. Monro, Inc. is one of the nation’s largest auto service companies and major tire retaile...
  • 3/18/2024 12:00:00 AM

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Production Manager
  • Rochester Institute of Technology
  • Rochester, NY
  • **8389BR** **Position Title:** Production Manager **Organization:** Hub Print & Postal Services **Job Responsibilities:*...
  • 3/18/2024 12:00:00 AM

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Paraprofessional Mathematics Tutor, Learning Support Systems, Fall 2023
  • Monroe Community College
  • Rochester, NY
  • Job Description: Function of Position: Reporting to the Director of Learning Support Systems, Paraprofessional Tutors ar...
  • 3/17/2024 12:00:00 AM

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Peer Mathematics Tutor, Learning Support Systems, Fall 2023
  • Monroe Community College
  • Rochester, NY
  • Job Description: Function of Position: Summary and Purpose of the Position: Reporting to the Director of Learning Suppor...
  • 3/15/2024 12:00:00 AM

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Professional ESOL Tutor, Learning Support Systems
  • Monroe Community College
  • Rochester, NY
  • Job Description: Function of Position: Reporting to the Director of Learning Support Systems, Professional Tutors are st...
  • 3/15/2024 12:00:00 AM

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Educational Consultant (Math) - Per Diem - Rochester, NY
  • Curriculum Associates LLC
  • Rochester, NY
  • At Curriculum Associates (CA), we believe a diverse team leads to diversity in thinking, making our products better for ...
  • 3/14/2024 12:00:00 AM

Rochester is at 43°9′56″N 77°36′41″W / 43.16556°N 77.61139°W / 43.16556; -77.61139 (43.165496, −77.611504). The city is about 73 miles (120 km) east-northeast of Buffalo and about 87 miles (140 km) west of Syracuse and Albany, the state capital is 226 miles (360 km) to the east ; it sits on Lake Ontario's southern shore. The Genesee River bisects the city. Toronto, Canada is northwest 168 miles (270 km) and New York City is about 350 miles (560 km) to the southeast. According to the United States Census Bureau, the city has a total area of 37.1 square miles (96 km2), of which 35.8 square m...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for Web Content Director jobs
$153,719 to $200,234
Rochester, New York area prices
were up 1.5% from a year ago

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