Web Content Director establishes and directs the strategic long-term goals, policies, and procedures for the curation of content utilized on web, mobile, and other platforms. Develops and directs consistent methodologies to analyze content consumption data and to define content needs. Being a Web Content Director determines the long-term resources required to accomplish the organization's business objectives. Leads negotiations with vendors to obtain content. Additionally, Web Content Director requires a bachelor's degree. Typically reports to a director. The Web Content Director typically manages through subordinate managers and professionals in larger groups of moderate complexity. Provides input to strategic decisions that affect the functional area of responsibility. May give input into developing the budget. To be a Web Content Director typically requires 3+ years of managerial experience. Capable of resolving escalated issues arising from operations and requiring coordination with other departments. (Copyright 2024 Salary.com)
Join our dynamic and innovative marketing and communications team as the Associate Director of Digital Marketing & Web Strategy. Reporting to the Chief Marketing Officer, the associate director leads digital marketing efforts, builds brand awareness, and implements a comprehensive web content strategy. In this position, you will develop and execute an integrated digital marketing plan across multiple channels and inquiry sources to align with strategic marketing and enrollment objectives. Alfred State's digital marking strategy, reporting, and continual improvement must produce an efficient and sustainable student acquisition model that also reinforces the overall university brand. You will manage external partners and internal stakeholders to ensure an integrated approach to cross-channel marketing and a consistent level of content quality. Your valuable work will allow ASC to reach and generate admissions leads for key audiences, including undergraduate, transfer, online, and international students.
You will be joining Alfred State College at a crucial and exciting time, as we embark on a comprehensive website redesign project. You will play a leading role in this important initiative, helping to re-envision and re-invigorate our most valuable marketing tool with a bold, new look and enhanced user experience. From research and development through launch, this project will be a great way to learn Alfred State and contribute with your digital skills. In 2024 we are also selecting an ad agency to launch a multi-year contract for advertising that will exceed a million dollars in spending. As a senior member of the marketing team, you will lead and collaborate with the creative and web teams to effectively leverage videos, blogs, publications, micro websites, podcasts, and other digital assets to drive lead generation, application volume, and conversion. A successful mix of advertising, organic reach, and a deep understanding of target audiences has led ASC to its current positive trends in enrollment. Leadership is now taking this opportunity to double down with more resources to continue the momentum.
Minimum education, skills, and abilities:
Preferred education, skills, and abilities:
Job Type: Full-time
Pay: From $63,000.00 per year
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Work Location: In person
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