Website Manager jobs in Bergenfield, NJ

Website Business Analyst

Job Summary:

As a Marketing Website Business Analyst, you will be responsible for analyzing and optimizing our company's website performance, user experience, and marketing initiatives. You will collaborate with cross-functional teams to gather data, identify trends, and provide actionable insights to drive improvements in our online marketing efforts. This role requires a deep understanding of web analytics, digital marketing, and business analysis.

Key Responsibilities:

Data Analysis:

● Collect and analyze website traffic data, user behavior, and conversion rates using various analytics tools (e.g., Google Analytics, Adobe Analytics).

● Identify key performance indicators (KPIs) and track website performance metrics.

● Create regular reports and dashboards to communicate findings and insights to stakeholders.

User Experience Optimization:

● Conduct user experience (UX) research and analysis to improve website usability and user satisfaction.

● Collaborate with UX/UI designers and developers to implement website enhancements.

● A/B testing and multivariate testing to optimize web page elements.

Digital Marketing Support:

● Manage the overall digital transformation strategy and specific plan(s) for the full lifecycle of technical implementation and new technology.

● Collaborate with the marketing team to analyze the effectiveness of digital marketing campaigns (e.g., SEO, PPC, email marketing).

● Provide recommendations for improving campaign performance based on data insights.

● Monitor and report on competitors' digital marketing strategies.

Requirements Gathering:

● Work closely with business stakeholders to gather and document requirements for website and marketing initiatives.

● Translate business needs into actionable technical requirements for development teams.

● Provide IT with technical business requirements for ongoing website development

Continuous Improvement:

● Stay updated on industry trends, emerging technologies, and best practices in web analytics and digital marketing.

● Proactively identify opportunities for website and marketing improvements and present recommendations to management.

● Establish and execute effective web governance processes while leading and project-managing website content updates. Act as a champion for the seamless coordination of web-related activities, ensuring alignment with organizational goals and maintaining a high standard of content quality and relevance.

Qualifications:

● Bachelor's degree in Marketing, Business, Analytics, or related field (Master's degree is a plus).

● Proven experience as a business analyst, web analyst, or similar role in a digital marketing environment.

● Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, Power BI).

● Strong analytical, problem-solving, and data interpretation skills.

● Excellent communication and collaboration skills to work effectively with cross-functional teams.

● Knowledge of SEO, SEM, and digital marketing best practices.

● Adept at using A/B testing tools and methodologies.

● Detail-oriented and organized with the ability to manage multiple projects simultaneously.

Job Type: Full-time

Salary: $59,127.28 - $71,207.05 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance

Experience level:

• 5 years
• 6 years
• 7 years

Schedule:

• 8 hour shift

Work Location: In person