Writer - Web produces written content for various online platforms, including website articles, blog posts, social media posts, email newsletters, and more. Researches, validates, and develops clear and compelling content that adheres to required branding and style guidelines. Being a Writer - Web works closely with the marketing and creative teams to brainstorm ideas, develop content strategies, and ensure consistency in tone, style, and messaging across all channels. Incorporates search engine optimization best practices in all materials produced. Additionally, Writer - Web ensures that all grammar, spelling, flow, tone, and style are appropriate for the writing project. Utilizes content management tools to prepare materials. Requires a bachelor's degree in english, communication, journalism. Typically reports to a manager. The Writer - Web work is closely managed. Works on projects/matters of limited complexity in a support role. To be a Writer - Web typically requires 0-2 years of related experience. (Copyright 2024 Salary.com)
As a Web Writer and Content Strategist at Touro, you'll be responsible for the static page content of our websites, developing content strategies, creating original web content, and optimizing existing content to enhance user engagement and experience. You will collaborate with a wide variety of key stakeholders across the University, working with the different schools on the needs for their website(s).
You’re a great writer, passionate about web content, and understand user journeys and how content should be organized on a website. You can distill the message clearly, drill down to find what really sets each school apart, and then articulate it well to engage our audience. You listen to understand the client and the challenges they face, and follow up with the right questions to identify the problem that needs to be solved. You can find the solution that fits with best practices and meets the needs of the client without sacrificing the end-user experience. You’re creative, detail-oriented, and value consistency and quality.
You have/can:
Education/ Experience
Travel