eCommerce Marketing Analyst is responsible for daily and routine activities to maintain e-commerce websites and to support the vision and strategy for achieving corporate sales and conversion goals. Coordinates digital assets and performs quality checks to maintain accurate product data. Being an eCommerce Marketing Analyst uses marketing platforms to create and implement email campaigns for promotions and customer engagement. Tests new tools, technologies, and channels and uses SEO tools to optimize searching and responsiveness. Additionally, eCommerce Marketing Analyst maintains visual appeal and compelling content of e-commerce website. Tracks site traffic, user behavior, and trends; reports and analyzes program effectiveness. Requires a bachelor's degree. Typically reports to a manager. The eCommerce Marketing Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be an eCommerce Marketing Analyst typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Description
Job Summary: Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. Support product and communications managers with sales and/or customer specific data as it relates to product sales and market behavior.
Duties and Responsibilities:
Prepare reports of findings, illustrating data graphically and translating complex findings into written text
Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand
Conduct research on consumer opinions and marketing strategies, collaborating with market professionals, statisticians, pollsters, and other professionals
Requirements
Education and Experience:
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0 eCommerce Marketing Analyst jobs found in Columbus, GA area