eCommerce Marketing Analyst is responsible for daily and routine activities to maintain e-commerce websites and to support the vision and strategy for achieving corporate sales and conversion goals. Coordinates digital assets and performs quality checks to maintain accurate product data. Being an eCommerce Marketing Analyst uses marketing platforms to create and implement email campaigns for promotions and customer engagement. Tests new tools, technologies, and channels and uses SEO tools to optimize searching and responsiveness. Additionally, eCommerce Marketing Analyst maintains visual appeal and compelling content of e-commerce website. Tracks site traffic, user behavior, and trends; reports and analyzes program effectiveness. Requires a bachelor's degree. Typically reports to a manager. The eCommerce Marketing Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be an eCommerce Marketing Analyst typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Join a team that's making an IMPACT
Lumivero offers custom-built software solutions that allow users to leverage tools to answer the important questions they are working to decode. We bring trusted research, decision-making, and organizational tools together that enable professionals to do their work efficiently and productively and to make decisions more confidently. With a focus on transforming data, empowering real-time collaboration, and creating impactful insights, Lumivero creates a central data landscape across which our users can identify patterns and trends on which they can take decisive action.
We are looking for an experienced Manager, eCommerce Marketing who is passionate about effective digital and buyer journey strategies who wants to be a part of a driven and energetic global marketing team.
The Manager, eCommerce Marketing will oversee and manage the performance of Lumivero’s software products within our e-commerce channel. This includes, but is not limited to, managing a comprehensive eCommerce strategy, improving the eCommerce customer journey and user experience, conducting research on effective approaches, designs, and features, and collaborating with key internal stakeholders to optimize eCommerce operations, while accurately tracking, reporting, and optimizing the effectiveness of the e-commerce strategies implemented.
The ideal candidate will have a strong understanding of the e-commerce landscape, digital marketing, and website UX/UI. They must have an analytical mindset and understand the 'why' behind the data, always seeking ways to continuously improve our process. An effective collaborator, this person must be able to build strong relationships with internal and external stakeholders.
This role reports to the Senior Director, Marketing Operations and Media. It is full-time, exempt, and remote in the USA.
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Preferred Qualifications
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Benefits
We’re committed to making a positive impact on our employees by cultivating an engaging, satisfying, and rewarding workplace. This includes providing a robust benefits portfolio and other perks that support your career goals as well as your health and well-being.
All these benefits help us empower each person to IMPACT our products, our customers, and our world.
Creating insights is the core of everything we do.
At Lumivero, our mission is to enable customers to organize, analyze and report on data to gain compelling new insights that spark action. Lumivero leverages the combined capabilities of leading data software solution providers, QSR International, Palisade, Tevera and Addinsoft, to empower customers in business and academia to make an impact like never before.
Lumivero team members are operating across five continents in a remote-first work environment. This global commitment helps us to continuing to keep our users our top priority, and positions us to provide better experiences, better support, and better products with global impact.
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