eCommerce Marketing Analyst is responsible for daily and routine activities to maintain e-commerce websites and to support the vision and strategy for achieving corporate sales and conversion goals. Coordinates digital assets and performs quality checks to maintain accurate product data. Being an eCommerce Marketing Analyst uses marketing platforms to create and implement email campaigns for promotions and customer engagement. Tests new tools, technologies, and channels and uses SEO tools to optimize searching and responsiveness. Additionally, eCommerce Marketing Analyst maintains visual appeal and compelling content of e-commerce website. Tracks site traffic, user behavior, and trends; reports and analyzes program effectiveness. Requires a bachelor's degree. Typically reports to a manager. The eCommerce Marketing Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be an eCommerce Marketing Analyst typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
As the Marketing Analyst at SIGMA Group, you will assist in the execution of SIGMA’s B2B marketing strategy to tell the story of our differentiation from our competitors and give our sales teams the best tools to help them sell, to nurture current leads and to generate new leads through creative marketing plans. You will use our extensive customer data to tailor marketing messages to customers’ needs and use insights from the data to identify projects and opportunities. We are looking for a broad based web marketer who is passionate about their work, results-driven, keeps up with trends and technologies and embraces good marketing practices.
This is an on-site position in Evansville, IN.
Duties/Responsibilities:
You will be responsible for working with our sales, IT and leadership teams to execute the marketing strategy.
Required Skills:
Beneficial Skills:
Education and Experience:
About Our Company:
SIGMA Group is a successful, growing company of just under 150 employee-owners based in Evansville, Indiana. SIGMA primarily serves the food, beverage and other consumer goods industries, with a focus of buying and selling new and used production equipment to manufacturers around the globe. Our Sigma Surplus division is one of the fastest growing companies in the U.S.
What We Offer:
As an ESOP (Employee Stock Ownership Plan) company, our culture revolves around innovation, creative solutions and the tenacity to see them through. Our casual offices are filled with passionate people who work hard and play hard. We welcome new ideas and offer opportunities for advancement within all teams!
SIGMA is an equal opportunity employer dedicated to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We value talent and I understand that our colleagues allow us the opportunity to deliver an exceptional customer experience. We achieve our goals through teamwork and conduct our business with integrity.
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