eCommerce Marketing Analyst is responsible for daily and routine activities to maintain e-commerce websites and to support the vision and strategy for achieving corporate sales and conversion goals. Coordinates digital assets and performs quality checks to maintain accurate product data. Being an eCommerce Marketing Analyst uses marketing platforms to create and implement email campaigns for promotions and customer engagement. Tests new tools, technologies, and channels and uses SEO tools to optimize searching and responsiveness. Additionally, eCommerce Marketing Analyst maintains visual appeal and compelling content of e-commerce website. Tracks site traffic, user behavior, and trends; reports and analyzes program effectiveness. Requires a bachelor's degree. Typically reports to a manager. The eCommerce Marketing Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be an eCommerce Marketing Analyst typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
At C&F Enterprises Inc. we strive to learn, improve, and serve everyday. From our customers to our employees, we have been a business partner of choice in our community for over 40 years. Representing many different brands, we are proud to offer home decor that can showcase your personal style in every room of your home. At C&F Enterprises Inc. We are looking for individuals who enjoy a team oriented environment, can demonstrate individual resourcefulness with an entrepreneurial spirit - the foundation of our success! We hope you will decide to join our family of dedicated employees.
Job Purpose
The Ecommerce Operations Manager, reporting to the Head of Ecommerce, will be responsible for the management of all Ecommerce tactical duties relating to C&F Enterprises, Inc business. This role will have a direct effect on the growth of the Ecommerce business, as well as having a major impact on its overall digital footprint.
Duties and responsibilities
Create, document, communicate/distribute, enforce and maintain documented best practices with respect to Ecommerce
Manage, training, development and performance of assigned staff
Lead, support and manage operational aspects of C&F Enterprises eCom applications that need enhancement, as well as leading multiple eCommerce projects to deliver new functionality, improved design, and facilitate user experience
Test and think outside the box with existing and new channels -- we invite innovative thinking!
Work closely with digital stakeholders in managing launch and promotional cadence for D2C business
Conduct weekly and monthly reviews of KPIs and digital marketing initiatives. Report findings to the team with plans on where we go next.
Participate in the planning and prioritization of projects to ensure project delivers in a timely matter; stay actively involved in initiating, planning, executing, tracking, monitoring, and closing projects
Review and execute project work plans and supporting documentation and revise as appropriate to meet changing needs and requirements
Lead the development of new functionality to expand market share
Identify and document new web requirements and enhancements to serve new purposes, improve the design, and facilitate user experience
Serve as the liaison between business and information technology discussions by leading internal/external meetings; and coordinate effectively within multiple teams
Collaborate with other IT staff in developing and testing business continuity
Communicate status of assigned projects
Collaborate effectively and persuasively with internal business leaders as well as clients,
Effectively prioritize and re-prioritize, make decisions, and drive projects to closure on time and within budget
Stay up to date on professional knowledge
Exceptional software capabilities, including Excel, Channel Advisor, PIM software (Salsify a plus)
Outside vendors managed effectively (deadlines met, budget not exceeded, quality of delivered work high, etc.)
Maintain current knowledge of industry trends, market activities, and competitors.
Support maintaining a safe working environment and focuses on safe work habits.
Maintain a focus for self and team on continuous learning that will enhance skill sets and growth opportunities.
Demonstrate a commitment to C&F Enterprises, Inc. core values.
The position responsibilities outlined above are in no way to be construed as all encompassing.
Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.
Skills
In-depth knowledge of e-commerce marketplaces
Exceptional customer service capabilities
Deep understanding of the Ecommerce industry including seasonality and trends
Understanding of website platforms
Self-motivated and driven with a willingness to learn and constantly expand knowledge and skills
Excellent oral and written communication skills
Possess analytical thinking and problem-solving skills
Impeccable time-management, organizational and attention to detail skills
Knowledge in home fashions, gifts, textiles or retail industries, a plus
Competencies
Positive Energy Level
Customer Relationships
Team Player
Training Skills
Results oriented
Independence
Qualifications
A Bachelor's degree in Ecommerce or related fields
At least 1-2 years of experience in a relevant field
Effective multi-tasker; you're comfortable wearing many hats
Strong analytical approach to customer and revenue growth
Ability to work collaboratively across department functions
Demonstrated leadership skills; proven ability to influence cross functional teams
Demonstrated ability to influence desired outcomes through direct and indirect resources
Physical requirements
Sitting, Standing Walking
Lifting: Raising or lowering an object from one level to another (includes upward pulling)
Direct reports
TBD
The successful candidate must be able to pass a pre-employment background check and drug screening.
**No Recruiters/Agencies
**No Relocation Assistance Provided
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