eCommerce Marketing Analyst is responsible for daily and routine activities to maintain e-commerce websites and to support the vision and strategy for achieving corporate sales and conversion goals. Coordinates digital assets and performs quality checks to maintain accurate product data. Being an eCommerce Marketing Analyst uses marketing platforms to create and implement email campaigns for promotions and customer engagement. Tests new tools, technologies, and channels and uses SEO tools to optimize searching and responsiveness. Additionally, eCommerce Marketing Analyst maintains visual appeal and compelling content of e-commerce website. Tracks site traffic, user behavior, and trends; reports and analyzes program effectiveness. Requires a bachelor's degree. Typically reports to a manager. The eCommerce Marketing Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be an eCommerce Marketing Analyst typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
Minimum Skills required:
● Superior oral and written communication skills
● Knowledge of digital marketing/social media and branding best practices
● Strong interpersonal skills and ability to work with a variety of individual work styles
● Strong project leadership, organizational and time management skills with impeccable attention to detail
Job Duties and Responsibilities:
● Build, plan and implement the overall digital marketing strategy
● Manage the strategy
● Stay up to date with latest technology and best practices in the automotive industry
● Manage and oversee various digital marketing channels
● Measure ROI and KPI's per dealership rooftop and report findings to your manager and the General Managers per store
● Oversee and manage the dealerships social media accounts
● Suggest activities for improving the quality of online content
● Track, measure, and implement SEO optimizations
● Track and measure Google Analytics metrics and provide reports to each General Managers
● Research and forecast future sales and performance trends with your team
● Research competitors and provide suggestions for improvement
● Keep abreast with industry and market trends and best practices
● Creation and upkeep of online assets,develop content strategy and new content
● Develop email templates, drip programs, and provide sales with the tools they need to move leads down the funnel
● Reputation management
● Coordinate In-house marketing efforts and events with General Managers
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0 eCommerce Marketing Analyst jobs found in Richmond, VA area