eCommerce Marketing Analyst jobs in Rochester, NY

This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US.

ABOUT US

We are a well established company operating in the industrial supply space. We sell all across the US, Canada, and Mexico through a combination of e-commerce sales and direct sales. In total, we are a licensed reseller for over 14 million SKUs! Current total revenue is in excess of $60MM in annual top line sales. To date we have largely been driving our organic and paid acquisition strategies through an agency partner but have reached a plateau with that path. At this time we are seeking a marketing leader to build out the E-commerce marketing function in house. This will be an individual contributor role to start with the expectation of building a team. You will have a budget for vendors and ad spend as well. We are seeking a Marketing professional who has deep subject matter expertise driving paid and organic programs in an ecommerce company with a catalogue of 1 million plus unique product SKUs. Candidates coming from electrical supply, industrial supply and related industries are highly preferred.

ABOUT THE ROLE

Reporting to the CEO, you will have a high degree of autonomy and an expectation to both drive strategy and an execution model. The top line goal is to double online sales within 12 months of starting. The ideal candidate is highly analytical and lives in the data. You are constantly proactively looking through the traffic data for opportunities to deploy new strategies and not afraid to double click, dig in, and identify root causes of variances in traffic and revenue as relates to particular strategies. For someone who is creative, thrives in a high autonomy environment, and has the deep subject matter expertise with regards to paid and organic search marketing, this is an ideal role.

DUTIES & RESPONSIBILITIES

- Drive the overall E-commerce marketing strategy to double online sales within 12 months

- Evaluate current marketing infrastructure, architecture and strategies and drive continuous improvement

- Implement, run, and work in various paid and organic marketing tools to monitor traffic data and act accordingly

- Source and manage vendors, contractors, and partners with an emphasis on offshoring

- Design, implement, and manage various projects and programs

- Design and execute various paid and organic acquisition strategies including online and other media channels

- Hire and grow an internal team as needed

EXPERIENCE AND QUALIFICATIONS

The ideal candidate brings a mix of strategy and execution to the table and is obsessed with data. We are seeking a highly analytical person who lives in the data, parsing and filtering down on large volumes of data to gain valuable insights and act upon them. You're a tinkerer and constantly trying new strategies to stay ahead of the curve. The emphasis for this role is not about messaging strategy, content, or design - it's about analyzing data and using that data to inform decisions and strategies. 

• First and foremost you are a subject matter expert in paid and organic search marketing (particularly google adwords).
• You are knowledgeable about GA4 standards and the impact of these standards vs universal analytics
• You intimately understand the limitations and intricacies of Google adwords, keywords, tag manager, various bidding paradigms, etc.
• You have had direct ownership of an annual marketing budget of at least $1 Million. Ideally $3M .
• You have hands-on, direct and deep experience running various tools for paid and organic search and are comfortable working in them on a daily basis
• Minimum 3 years in a B2B e-commerce environment with massive number of SKUs (minimum 1 million SKUs)
• Experienced writing job ads, project plans, and recruiting offshore resources through platforms such as upwork
• Experienced sourcing and managing offshore teams for projects and programs both long and short term
• Strong plus if you have in-housed an ecommerce marketing function in a company that had previously relied on an agency to drive the function prior to your joiing
• Strong plus if you have built an e-commerce function from the ground up

WHAT'S IN IT FOR YOU?

• Generous base salary and bonus structure (DOE)
• Full benefits including health insurance, 401(k) with company match, etc
• Bonuses based on key objectives such as decreased durations, delivery of internal projects, and other KPIs
• 100% work from home
• High relevance and impact in the company. Reporting to CEO and COO.