eCommerce Marketing Analyst is responsible for daily and routine activities to maintain e-commerce websites and to support the vision and strategy for achieving corporate sales and conversion goals. Coordinates digital assets and performs quality checks to maintain accurate product data. Being an eCommerce Marketing Analyst uses marketing platforms to create and implement email campaigns for promotions and customer engagement. Tests new tools, technologies, and channels and uses SEO tools to optimize searching and responsiveness. Additionally, eCommerce Marketing Analyst maintains visual appeal and compelling content of e-commerce website. Tracks site traffic, user behavior, and trends; reports and analyzes program effectiveness. Requires a bachelor's degree. Typically reports to a manager. The eCommerce Marketing Analyst occasionally directed in several aspects of the work. Gaining exposure to some of the complex tasks within the job function. To be an eCommerce Marketing Analyst typically requires 2-4 years of related experience. (Copyright 2024 Salary.com)
5771BR
Wisconsin
Job Description
We're seeking a passionate and dynamic Ecommerce Strategist to develop and implement digital marketing strategies that captivate our audience and achieve our brand objectives. If you thrive in a fast-paced environment and have a knack for crafting innovative digital marketing campaigns, this is the opportunity you've been waiting for!
What You'll Do
As an Ecommerce Strategist you'll be at the forefront of developing, managing and tracking digital campaigns to bolster the objectives and goals of our brands. Your creativity, strategic vision, and analytical prowess will be pivotal in the success of our digital marketing initiatives. You'll be responsible for:
- Managing and optimizing digital marketing campaigns across various channels, ensuring maximum impact and ROI
- Tracking information flow through campaign planning, execution and closure, including key campaign documentation via the project management system
- Analyzing campaign performance using web analytics tools, uncovering insights to fuel continuous improvement
- Collaborating with our talented Brand, Creative and Ecommerce teams to provide compelling content that resonates with our target audience
Qualifications
We need a motivated professional with a proven track record of driving results through innovative digital marketing strategies.
Ideally, you'll have 3 years' experience in developing and executing digital marketing programs, preferably within the ecommerce sector, and have a Bachelor's degree in Marketing, IT or related discipline. In addition, we are looking for:
* Proficiency in web analytics tools
* Strong understanding of various digital marketing channels
* Exceptional communication skills and the ability to articulate ideas clearly
* Excellent analytical skills with the ability to interpret data, draw insights, and make data-driven decisions
* Proven track record of managing multiple projects simultaneously and delivering results within specified timelines
About Us
With over 20 years of experience, Integrated Marketing Solutions, Inc. (IMS) manages consumer catalog and direct response mailing lists. Integrated Marketing Solutions, Inc. is an affiliate company of Colony Brands, Inc. which is one of North America's largest, multi-channel direct-marketing companies. We generously support the communities we work in and offer many benefits and programs that support the well-being of our employees.
Benefits Details
The opportunity to work in a dynamic and collaborative work environment where your ideas are valued and encouraged. Colony Brands is not just about growing our profits - We are about giving our employees the opportunity for growth and providing a better place to live and work. We also offer our employees many great rewards in addition to monetary compensation:
Job Category
Marketing
Employment Type
Regular/Full-Time
City
Monroe
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