eCommerce Marketing Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an eCommerce Marketing Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Marketing Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The eCommerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an eCommerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Yamaha has an excellent opportunity for a Digital Marketing & eCommerce Specialist to join our Smart Powered Vehicles team in Cypress, CA. The Digital Marketing & eCommerce Specialist will work to develop and implement effective, customer-focused initiatives that are distributed through digital marketing channels to drive increased customer engagement, higher customer satisfaction and sales growth. They will act as day-to-day project management lead on multi-channel digital campaigns and should come to the position with a creative and digital mindset. They will work with vendors and agencies to develop recommendations and evaluate the effectiveness of our marketing projects including development and reporting of key business metrics. This role will manage implementation of campaign requirements, content development, lead generation projects, CRM initiatives and optimization plans that utilize data driven decision-making. The DMeS will collaborate with team members regarding digital marketing and ecommerce functions to ensure communications are business aligned and deliverable dates are met.
What you’ll be doing:
What you’ll need to be successful:
Don’t meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!
Pay Range:
$79,037 - $91,795
Yamaha intends to offer the selected candidate base pay dependent on job-related experience. Base pay is part of Yamaha’s Total Reward program, our Talent Acquisition Team will share more details as candidates progress.
What’s in it for you:
Reports to: Department Manager
Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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