eCommerce Marketing Director jobs in Ann Arbor, MI

Maggie’s Organics is looking for a Technical Digital Marketing Specialist to execute our e-commerce growth strategy using industry-leading technology. You will be part of a Growth team that is focused on improving full-funnel analytics. This is a great opportunity for someone early in their career who is data-driven and hungry to learn.

Our company is based in beautiful Dexter, Michigan, and we love our community. It is our strong preference to find someone local, but we are open to remote work for the right candidate.

Responsibilities

• Execute and optimize email newsletters using Mailchimp and/or other marketing automation tools to drive traffic to our ecommerce storefronts, principally maggiesorganics.com.
• Routinely update content and pricing and look for ways to optimize conversions on ecommerce storefronts including maggiesorganics.com (BigCommerce) and Faire.
• Facilitate execution of digital assets, campaigns, and promotions on 3rd party retailers (Faire, Amazon).
• Help manage the Growth Team’s content calendar, which keeps track of all major sales and marketing efforts that require delivery of content, like email newsletters and social posts. This is currently managed in SmartSheet.
• Work closely with Brand and Content colleagues to ensure that all content delivered through our digital channels is brand-aligned.
• Work closely with the Head of Growth to execute improvements that affect SEO, conversion rates, abandoned carts, return customers, referrals, etc.
• As needed, troubleshoot and resolve technical issues related to site uptime and integrations along with various 3rd party support resources.
• Analytics and Reporting: Tracking key performance indicators (KPIs) and use analytics tools to measure the effectiveness of digital marketing efforts. This includes generating reports and making data-driven recommendations for improvement.
• Competitor Analysis: Monitoring competitors' digital marketing strategies and identifying opportunities or threats in the market.
• Compliance and Regulations: Ensuring that digital marketing efforts comply with relevant laws and regulations, such as GDPR or CAN-SPAM.
• Technology Proficiency: Staying up-to-date with the latest digital marketing tools and technologies to optimize campaigns and stay competitive.

Desired Skills and Experience

• 2 years experience with a growing ecommerce brand
• Experience using BigCommerce (preferred) or Shopify (acceptable) and Mailchimp or Klaviyo
• Comfort using MS Teams for collaboration
• Interest in what our brand stands for
• Fit with Maggie’s culture of transparency and always trying to do right by people and our planet
• Working hours 9am-5pm M-F EST
• If remote, occasional travel to Dexter, MI required

Benefits

• 401(k) with matching
• Health Insurance
• Short-Term Disability
• Holidays and PTO
• Monthly Massage
• Equity ownership

Recent Press

The Strategist (New York Magazine): Maggie’s “Holy Grail White Socks”

MLive: Maggie’s Organics in Dexter is now employee-owned after three decades of operation

Maggies Organics is now employee owned! Maggie's Organics is a values-driven sock and apparel company committed to sustainability, ethical practices, and quality craftsmanship. We specialize in creating timeless clothing and soft goods using organic materials and real fair trade principles. This is an exciting time for our 30-year-old brand, as we become employee-owned and make a concerted effort to focus on our direct to consumer efforts, leading with best-in-class marketing, for rapid brand and sales growth. Join us in our mission to protect people and the planet while crafting exceptional products with integrity and care.

Pay: $55000 / year

Pay:

• Other

Benefits:

• Paid time off
• Health insurance
• 401(k) matching
• Profit sharing
• Disability insurance

Job Type: fulltime

Schedule:

• Monday to Friday
• 8 hour shift
• Day shift

Education: High school degree

Work location: This is a remote position