eCommerce Marketing Director jobs in Casper, WY

eCommerce Marketing Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an eCommerce Marketing Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Marketing Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The eCommerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an eCommerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Manager, Ecommerce Marketing
  • Better Talent Advisors
  • Casper, WY FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US.

     

    ABOUT US

    We are a well established company operating in the industrial supply space. We sell all across the US, Canada, and Mexico through a combination of e-commerce sales and direct sales. In total, we are a licensed reseller for over 14 million SKUs! Current total revenue is in excess of $60MM in annual top line sales. To date we have largely been driving our organic and paid acquisition strategies through an agency partner but have reached a plateau with that path. At this time we are seeking a marketing leader to build out the E-commerce marketing function in house. This will be an individual contributor role to start with the expectation of building a team. You will have a budget for vendors and ad spend as well. We are seeking a Marketing professional who has deep subject matter expertise driving paid and organic programs in an ecommerce company with a catalogue of 1 million plus unique product SKUs. Candidates coming from electrical supply, industrial supply and related industries are highly preferred.

     

    ABOUT THE ROLE

    Reporting to the CEO, you will have a high degree of autonomy and an expectation to both drive strategy and an execution model. The top line goal is to double online sales within 12 months of starting. The ideal candidate is highly analytical and lives in the data. You are constantly proactively looking through the traffic data for opportunities to deploy new strategies and not afraid to double click, dig in, and identify root causes of variances in traffic and revenue as relates to particular strategies. For someone who is creative, thrives in a high autonomy environment, and has the deep subject matter expertise with regards to paid and organic search marketing, this is an ideal role.

     

    DUTIES & RESPONSIBILITIES

    - Drive the overall E-commerce marketing strategy to double online sales within 12 months

    - Evaluate current marketing infrastructure, architecture and strategies and drive continuous improvement

    - Implement, run, and work in various paid and organic marketing tools to monitor traffic data and act accordingly

    - Source and manage vendors, contractors, and partners with an emphasis on offshoring

    - Design, implement, and manage various projects and programs

    - Design and execute various paid and organic acquisition strategies including online and other media channels

    - Hire and grow an internal team as needed

     

    EXPERIENCE AND QUALIFICATIONS

    The ideal candidate brings a mix of strategy and execution to the table and is obsessed with data. We are seeking a highly analytical person who lives in the data, parsing and filtering down on large volumes of data to gain valuable insights and act upon them. You're a tinkerer and constantly trying new strategies to stay ahead of the curve. The emphasis for this role is not about messaging strategy, content, or design - it's about analyzing data and using that data to inform decisions and strategies. 

    • First and foremost you are a subject matter expert in paid and organic search marketing (particularly google adwords).
    • You are knowledgeable about GA4 standards and the impact of these standards vs universal analytics
    • You intimately understand the limitations and intricacies of Google adwords, keywords, tag manager, various bidding paradigms, etc.
    • You have had direct ownership of an annual marketing budget of at least $1 Million. Ideally $3M .
    • You have hands-on, direct and deep experience running various tools for paid and organic search and are comfortable working in them on a daily basis
    • Minimum 3 years in a B2B e-commerce environment with massive number of SKUs (minimum 1 million SKUs)
    • Experienced writing job ads, project plans, and recruiting offshore resources through platforms such as upwork
    • Experienced sourcing and managing offshore teams for projects and programs both long and short term
    • Strong plus if you have in-housed an ecommerce marketing function in a company that had previously relied on an agency to drive the function prior to your joiing
    • Strong plus if you have built an e-commerce function from the ground up

     

    WHAT'S IN IT FOR YOU?

    • Generous base salary and bonus structure (DOE)
    • Full benefits including health insurance, 401(k) with company match, etc
    • Bonuses based on key objectives such as decreased durations, delivery of internal projects, and other KPIs
    • 100% work from home
    • High relevance and impact in the company. Reporting to CEO and COO.
  • 20 Days Ago

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Director, E-commerce Marketing
  • Better Talent Advisors
  • Casper, WY FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US. ABOUT US We are a well established company operating in the industrial supply space. We s...
  • 20 Days Ago

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Director of Sales & Marketing
  • Platte River Injury Law + Cowboy Country Criminal Defense
  • Casper, WY FULL_TIME
  • Bullies suck. Our law firm exists to do something about it.In the process, we always try to show up with Compassion, Grit, and Poise. If this resonates with you, please keep reading!Our fast-growing C...
  • Just Posted

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Director
  • Northern Wyoming Community College District
  • Sheridan, WY PART_TIME,FULL_TIME
  • Position Details POSITION REQUIREMENTS Job Title Director - Commercial Motor Vehicle (CMV) Driver Training Program Department Academics SC Location Sheridan Posting Category Staff Desired Start Date H...
  • 2 Days Ago

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Marketing Coordinator
  • Wyoming Machinery Company
  • Casper, WY FULL_TIME
  • ESSENTIAL FUNCTIONS Coordinate the development and execution of all marketing activities for the assigned departments. This includes but not limited to organizing and attending creative sessions, grap...
  • 15 Days Ago

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Marketing/Admissions Coordinator
  • EmpRes Healthcare
  • Thermopolis, WY FULL_TIME
  • Marketing / Admissions Coordinator Turn your job into a career with EmpRes! EmpRes Healthcare Management remains dedicated to a culture and environment that is welcoming, inclusive, and safe for every...
  • Just Posted

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0 eCommerce Marketing Director jobs found in Casper, WY area

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Associate Store Manager
  • Southlake Town Square
  • Casper, WY
  • Associate Store Manager At Casper, we believe that better sleep makes for better living. We design products and experien...
  • 3/28/2024 12:00:00 AM

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Crew Member>
  • Taco John's
  • Mills, WY
  • Taco John's - 3533 W Yellowstone Highway - [Team Member / Food Service] As a Crew Member at Taco John's you will: Take c...
  • 3/28/2024 12:00:00 AM

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Part time peds nocturnist POS4262
  • Banner Health
  • Casper, WY
  • Part-time Peds Nocturnist-Casper, WY Banner Health, a Top 5 Large Health System and one of the country's premier non-pro...
  • 3/28/2024 12:00:00 AM

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County Meter Reader
  • Meter Reader
  • Casper, WY
  • Responsibilities The primary responsibility of this position is to read meters and record consumption of the water used,...
  • 3/28/2024 12:00:00 AM

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Superintendent - Commercial Construction
  • Sletten Companies
  • Casper, WY
  • PRIMARY FUNCTION Schedule, coordinate and supervise craft employee activities - may involve supervising one or more trad...
  • 3/28/2024 12:00:00 AM

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Delivery Specialist
  • O'Reilly Auto Parts
  • Casper, WY
  • The Delivery Specialist will maintain and operate store vehicles to deliver parts and/or products to professional custom...
  • 3/28/2024 12:00:00 AM

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Welder A
  • Austin Engineering USA, Inc.
  • Mills, WY
  • Job Description Job Description With innovative mining and fabrication solutions, Austin Engineering supplies customized...
  • 3/27/2024 12:00:00 AM

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Finance Manager
  • Austin Engineering - STREAMLINE
  • Mills, WY
  • Job Description Job Description Equal Opportunity Employer. Are you looking for a career and a company you can feel good...
  • 3/26/2024 12:00:00 AM

Casper is a city in and the county seat of Natrona County, Wyoming, United States. Casper is the second largest city in the state, according to the 2010 census, with a population of 55,316. Only Cheyenne, the state capital, is larger. Casper is nicknamed "The Oil City" and has a long history of oil boomtown and cowboy culture, dating back to the development of the nearby Salt Creek Oil Field. In 2010, Casper was named the highest-ranked family-friendly small city in the West, and ranked eighth overall in the nation in Forbes magazine's list of "the best small cities to raise a family". Casper ...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for eCommerce Marketing Director jobs
$182,994 to $266,782
Casper, Wyoming area prices
were up 2.9% from a year ago

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