eCommerce Marketing Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an eCommerce Marketing Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Marketing Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The eCommerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an eCommerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
St. Ambrose University invites applications for a Director of Graduate, Adult, and Online Enrollment Marketing and Communications. The position requires a dynamic marketing and communications expert with a passion for higher education and a talent for strategic planning. This position is responsible for developing and executing innovative marketing and communication strategies that enhance the enrollment and profile of the university's graduate, adult, and online programs. This role requires a strategic thinker with expertise in marketing, communications, and digital media, as well as a deep understanding of the higher education landscape. This role involves close collaboration with academic departments, admissions, alumni relations, and external partners to achieve marketing and enrollment goals while foster community engagement. Candidates should possess an undergraduate degree in Marketing, Communications, Business Administration, or a related field; Graduate degree preferred. Applicants should have a minimum of 5 years of experience in marketing and communications, with a preference for experience in higher education or related fields. The successful applicant will have a proven track record in developing and implementing successful marketing strategies and a strong understanding of digital marketing tools and analytics including SEO and SEM. St. Ambrose is an independent, comprehensive, and Catholic diocesan university firmly grounded in the liberal arts and is committed to fostering a respectful environment that recognizes and embraces diversity among all students, faculty, and staff. As an equal opportunity institution, St. Ambrose actively seeks applications from members of underrepresented groups. Position is open until filled. Please apply online at https://stambroseuniv.applicantlist.com and submit your cover letter, resume and contact information for three professional references. EOE
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