eCommerce Marketing Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an eCommerce Marketing Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Marketing Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The eCommerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an eCommerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
This Director of Marketing is responsible for setting the strategy for marketing at the university, developing an integrated marketing plan, and managing the implementation of marketing tactics. This person oversees the way we tell the university's story to internal and external audiences through various platforms. The position requires a deep understanding of strategic marketing, market research, segmentation, targeting, positioning, digital marketing, social media marketing, content development, and graphic design. This position includes oversight of the team responsible for content development, web development, publications, and social media. The successful candidate will be creative and visionary, have the ability to collaborate effectively with diverse stakeholders, possess exceptional management skills, and be a good communicator.
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