eCommerce Marketing Director jobs in Fort Lauderdale, FL

Since 1991, Spring Footwear has made a difference in the lives of consumers who have depended on our brands to deliver comfort and style.  Product innovation, quality, value, and flexibility are the cornerstones that contribute to our success. This all leads to our mission:

“To develop successful partnerships by creating and delivering the best quality, value, product and service every day!”

Spring Footwear is seeking a dynamic and experienced Director of Marketing to lead our marketing initiatives and drive brand awareness, customer engagement, and sales growth. The ideal candidate will have a strong background in marketing strategy development, brand management, digital marketing, and team leadership. This position offers the opportunity to make a significant impact on the company's growth trajectory and brand positioning.

Join us at Spring Footwear and play a key role in shaping the future of our brand and driving meaningful connections with our customers. Apply now to be part of our innovative and passionate team!

 Responsibilities:

• Develop and execute comprehensive marketing strategies to promote Spring Footwear's brand identity, increase market share, and drive sales revenue.
• Lead the development and implementation of integrated marketing campaigns across multiple channels, including digital, social media, print, and events.
• Oversee the creation of compelling marketing collateral, including advertising materials, product catalogs, and promotional content.
• Manage and optimize digital marketing channels, including website, email marketing, SEO, SEM, and social media platforms, to enhance brand visibility and customer engagement.
• Analyze market trends, consumer insights, and competitor activities to identify opportunities for growth and innovation.
• Collaborate with cross-functional teams, including product development, sales, and retail operations, to align marketing strategies with business objectives and product launches.
• Develop and manage marketing budgets, forecasts, and performance metrics to ensure efficient resource allocation and measurable results.
• Lead, mentor, and inspire a team of marketing professionals, fostering a collaborative and high-performance work environment.
• Cultivate strategic partnerships with external agencies, vendors, and industry stakeholders to support marketing initiatives and brand partnerships.
• Stay informed about industry best practices, emerging trends, and technological advancements in marketing to drive continuous improvement and innovation.

 Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field required; Master's degree preferred.
• Proven track record of success in marketing leadership roles, preferably within the footwear or fashion industry.
• Strong strategic planning and analytical skills, with the ability to translate data and insights into actionable marketing strategies required.
• Deep understanding of digital marketing channels and proficiency in leveraging digital tools and platforms to drive brand awareness and customer acquisition.
• Excellent communication and presentation skills, with the ability to effectively articulate ideas and influence stakeholders at all levels.
• Strong leadership and team-building capabilities, with a demonstrated ability to motivate and inspire cross-functional teams to achieve shared goals.
• Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
• Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities and deadlines.

 PLEASE NOTE: THIS IS AN ONSITE POSITION-NOT A HYBRID OR REMOTE ROLE. 

We offer:

• Competitive wages and benefits
• Company paid Holidays and Vacation
• Profit sharing program
• Advancement opportunities

We encourage qualified candidates to apply and join our growing team!

Spring Footwear Corp. is an EEO employer, all employment is contingent upon a successful drug and back ground screening, as applicable to the job specifications.  We administer the Florida Drug Free Workplace program, and as such, employees may be subject to reasonable suspicion drug tests, as ascribed by the Florida law.