eCommerce Marketing Director jobs in Green Bay, WI
eCommerce Marketing Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an eCommerce Marketing Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Marketing Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The eCommerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an eCommerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Recently Added eCommerce Marketing Director jobs
WSP Director of eCommerce
- WB Mfg
-
De Pere, WI
FULL_TIME
-
DIRECTOR OF ECOMMERCE
Department:
Business Planning
Location:
DePere, WI
Reports To:
Vice President of Business Planning
FLSA Classification:
Exempt
JOB PURPOSE:
Perform functions to act as the strategic owner for all eCommerce activities for a collection of furniture manufacturing companies by developing “best in class” strategy and execution to maximize the long-term eCommerce revenue potential of the company.
ESSENTIAL DUTIES and RESPONSIBILITIES:
- Build a forward-thinking eCommerce team to maximize the growth potential of the brands within an eCommerce environment over time.
- Build and maintain a best-in-class commerce-enabled web property that can generate and sustain an annual revenue stream of $20M .
- Continually monitor and analyze KPIs to optimize eCommerce performance. Must be capable of eventually supervising an ecommerce analyst to mine existing data for insights,
- Provide recommendations to improve performance, updating various key stakeholders where and when appropriate.
- Develop an overall eCommerce corporate strategy that includes direct-to-business branded websites, etailers (i.e. Amazon, WM.com), and Omni-Channel retailers (i.e. Walmart.com) that allows for co-existence and success.
- Oversee and optimize Amazon product listings using expertise of keyword research, Amazon algorithms, marketing programs (AMG, AMS, VPC, etc), and search rankings.
- Develop and nurture relationships with Amazon Vendor Managers for both marketing and sales.
- Develop and execute a consumer value proposition that minimizes the cannibalization with other eCommerce channels, specifically etailers.
- Design and execute a differentiated, compelling, and relevant content marketing strategy across the various eCommerce channels that align with the brand’s messaging.
- Create effective product pages to drive “best in class” engagement and conversion and determine how to scale content while maintaining customization specific to each channel’s needs.
- Drive customer engagement to generate positive reviews and ratings for all products, addressing and resolving negative reviews.
SUPERVISORY/MANAGEMENT RESPONSIBILITIES:None
COMPETENCIES:- Attention to Detail: Accomplish tasks and processes completely and with a high level of accuracy.
- Communication: Articulate complex matters and effectively express ideas and information in a clear and organized manner, so it is understood by others, both orally and in writing.
- Problem-Solving: The ability to see the problem, understand the issues, and identify methods to rectify the situation.
- Building Collaborative Relationships: The ability to develop, maintain, and strengthen partnerships with others inside or outside the organization who can provide information, assistance, and support.
- Business Acumen Understand business implications of decisions; work through business situations resulting in positive outcomes and improved financial performance.
- Technical Expertise: Demonstrate depth of knowledge and skill in a technical area.
MINIMUM REQUIRED QUALIFICATIONS:Education: Bachelor’s degree in business administration or related fieldExperience and/or Training:-
5 years of eCommerce experience which includes:
- Understanding current web development platforms and tools with the ability to create a technical roadmap for eCommerce in conjunction with IT.
- Knowledge of using digital advertising to drive traffic and conversions.
- 5 years of experience managing a team.
- Demonstrated experience working in a matrix organization.
Licenses/Certificates: NoneTechnology/Equipment: Proficient Microsoft Office Suite,
PREFERRED QUALIFICATIONS:Education: Master’s degree in business administration (MBA)Experience and/or Training:- Experience in launching B2B, including tax and payment requirements, inventory management, and ERP integration.
- Knowledge of launching new products and various digital syndication tools online.
Licenses/Certificates: NoneTechnology/Equipment: Working knowledge of Shopify.
PHYSICAL AND MENTAL DEMANDS:Sitting for long periods of time, 6-8 hours per day. Walking, speaking, hearing seeing. Listen and observe the environment for hazard prevention. Use hands for tools and typing. Semi-frequently lift up to 15 lbs. Some tasks may require employee to bend, stoop, twist, and turn.
WORKING ENVIRONMENT:Office work environment. - 22 Days Ago
Regional Director of Marketing
- Champion Care
-
Rhinelander, WI
FULL_TIME
- Champion Care is currently interviewing for a Marketing Specialist for our Rhinelander/Laona/Suring/Oconto/Antigo markets. The Marketing Specialist will be responsible for driving individualized strat...
- 11 Days Ago
Brewer Operator
- ENGLEWOOD MARKETING
-
Green, WI
FULL_TIME
- Essential job functions Learn all stations on canning line. Facilitating full cans through the packaging process. Lifting, stacking and palletizing boxes. Work within our current standard operating pr...
- 20 Days Ago
Sales representative
- Vector Marketing
-
Rhinelander, WI
FULL_TIME
- Vector Marketing is looking to fill part-time sales positions right away. Request an interview today and start work within the week. What are the position details? Our reps sell Cutco products through...
- 5 Days Ago
Weekly pay
- Vector Marketing
-
Rhinelander, WI
FULL_TIME
- Vector Marketing is currently holding virtual interviews for part-time sales rep positions. Our representatives sell Cutco products through one-on-one appointments that emphasize customer service. We ...
- 25 Days Ago
Weekly pay
- Vector Marketing
-
Marquette, MI
FULL_TIME
- Vector Marketing is currently holding virtual interviews for part-time sales rep positions. Our representatives sell Cutco products through one-on-one appointments that emphasize customer service. Exp...
- 26 Days Ago
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0 eCommerce Marketing Director jobs found in Green Bay, WI area
Crew Member (W)
- Manna, Inc.
-
Green Bay, WI
- Description: Looking for an employer that will treat you with RESPECT? Wendy's knows that people are its greatest asset;...
- 4/26/2024 12:00:00 AM
CMA/LPN/EMT- UW Health Pediatric Cardiology- Allouez
- Prevea Health
-
Green Bay, WI
- New hires may be eligible for a sign on bonus up to $2500.00 for full time position/$1500.00 for part time positions. Pl...
- 4/26/2024 12:00:00 AM
CMA/LPN/EMT- Specialty (Surgery, Nephrology, Urology, GI) - Green Bay area Float- Part time
- Prevea Health
-
Green Bay, WI
- New hires may be eligible for a sign on bonus up to $2500.00 for full time position/$1500.00 for part time positions. Pl...
- 4/26/2024 12:00:00 AM
Caregiver
- Right at Home
-
Green Bay, WI
- Looking to make a difference in the Fox Cities Area? Right at Home is seeking experienced CAREGIVERS, offering competiti...
- 4/26/2024 12:00:00 AM
Power, Controls & Information System Technical Engineer
- Procter & Gamble Company
-
Green Bay, WI
- Job Location Green Bay Job Description The Charmin and Bounty Brands are each $2+ Billion brands that continue to deligh...
- 4/26/2024 12:00:00 AM
Business Data Ecommerce Director
- E-Volution Online - EP4P
-
Neenah, WI
- Company Description E-Volution Online - EP4P is a digital marketing agency based in Neenah, WI. Our unique pay-for-perfo...
- 4/22/2024 12:00:00 AM
Hotel Director of Sales | DoubleTree by Hilton Neenah
- Shaner Hotel Group
-
Neenah, WI
- Job Description Be available to work a flexible schedule, including weekends, holidays, and varied shifts, as required t...
- 4/22/2024 12:00:00 AM
US - Pacific Northwest Territory Sales Representative
- Green Bay Packaging, Inc.
-
Green Bay, WI
- Position Overview: Rare opportunity to join a company where salespeople never leave! A rare opportunity to join a respec...
- 10/16/2023 12:00:00 AM
About Green Bay, Wisconsin
Green Bay is a city in and the county seat of Brown County in the U.S. state of Wisconsin, at the head of Green Bay, a sub-basin of Lake Michigan, at the mouth of the Fox River. It is 581 feet (177 m) above sea level and 112 miles (180 km) north of Milwaukee. The population was 104,057 at the 2010 census. Green Bay is the third-largest city in the state of Wisconsin, after Milwaukee and Madison, and the third-largest city on Lake Michigan's west shore, after Chicago and Milwaukee. Green Bay is home to the National Football League's Green Bay Packers.
Green Bay is the principal city of the Gree...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for eCommerce Marketing Director jobs
$186,749 to $272,255
Green Bay, Wisconsin area prices
were up 1.3% from a year ago
were up 1.3% from a year ago
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