eCommerce Marketing Director jobs in Kansas City, MO

eCommerce Marketing Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an eCommerce Marketing Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Marketing Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The eCommerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an eCommerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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Manager, Ecommerce Marketing
  • Better Talent Advisors
  • Kansas, MO FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US.

     

    ABOUT US

    We are a well established company operating in the industrial supply space. We sell all across the US, Canada, and Mexico through a combination of e-commerce sales and direct sales. In total, we are a licensed reseller for over 14 million SKUs! Current total revenue is in excess of $60MM in annual top line sales. To date we have largely been driving our organic and paid acquisition strategies through an agency partner but have reached a plateau with that path. At this time we are seeking a marketing leader to build out the E-commerce marketing function in house. This will be an individual contributor role to start with the expectation of building a team. You will have a budget for vendors and ad spend as well. We are seeking a Marketing professional who has deep subject matter expertise driving paid and organic programs in an ecommerce company with a catalogue of 1 million plus unique product SKUs. Candidates coming from electrical supply, industrial supply and related industries are highly preferred.

     

    ABOUT THE ROLE

    Reporting to the CEO, you will have a high degree of autonomy and an expectation to both drive strategy and an execution model. The top line goal is to double online sales within 12 months of starting. The ideal candidate is highly analytical and lives in the data. You are constantly proactively looking through the traffic data for opportunities to deploy new strategies and not afraid to double click, dig in, and identify root causes of variances in traffic and revenue as relates to particular strategies. For someone who is creative, thrives in a high autonomy environment, and has the deep subject matter expertise with regards to paid and organic search marketing, this is an ideal role.

     

    DUTIES & RESPONSIBILITIES

    - Drive the overall E-commerce marketing strategy to double online sales within 12 months

    - Evaluate current marketing infrastructure, architecture and strategies and drive continuous improvement

    - Implement, run, and work in various paid and organic marketing tools to monitor traffic data and act accordingly

    - Source and manage vendors, contractors, and partners with an emphasis on offshoring

    - Design, implement, and manage various projects and programs

    - Design and execute various paid and organic acquisition strategies including online and other media channels

    - Hire and grow an internal team as needed

     

    EXPERIENCE AND QUALIFICATIONS

    The ideal candidate brings a mix of strategy and execution to the table and is obsessed with data. We are seeking a highly analytical person who lives in the data, parsing and filtering down on large volumes of data to gain valuable insights and act upon them. You're a tinkerer and constantly trying new strategies to stay ahead of the curve. The emphasis for this role is not about messaging strategy, content, or design - it's about analyzing data and using that data to inform decisions and strategies. 

    • First and foremost you are a subject matter expert in paid and organic search marketing (particularly google adwords).
    • You are knowledgeable about GA4 standards and the impact of these standards vs universal analytics
    • You intimately understand the limitations and intricacies of Google adwords, keywords, tag manager, various bidding paradigms, etc.
    • You have had direct ownership of an annual marketing budget of at least $1 Million. Ideally $3M .
    • You have hands-on, direct and deep experience running various tools for paid and organic search and are comfortable working in them on a daily basis
    • Minimum 3 years in a B2B e-commerce environment with massive number of SKUs (minimum 1 million SKUs)
    • Experienced writing job ads, project plans, and recruiting offshore resources through platforms such as upwork
    • Experienced sourcing and managing offshore teams for projects and programs both long and short term
    • Strong plus if you have in-housed an ecommerce marketing function in a company that had previously relied on an agency to drive the function prior to your joiing
    • Strong plus if you have built an e-commerce function from the ground up

     

    WHAT'S IN IT FOR YOU?

    • Generous base salary and bonus structure (DOE)
    • Full benefits including health insurance, 401(k) with company match, etc
    • Bonuses based on key objectives such as decreased durations, delivery of internal projects, and other KPIs
    • 100% work from home
    • High relevance and impact in the company. Reporting to CEO and COO.
  • 13 Days Ago

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Receiver 1st Shift
  • DHL eCommerce Solutions
  • Missouri, MO FULL_TIME
  • SUMMARY: The Receiver will process incoming mail from customers and other mail facilities while adhering to prescribed intake methods and Standard Operating Procedures for various mail types; may unlo...
  • 5 Days Ago

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Quality Control Rep
  • DHL eCommerce Solutions
  • Missouri, MO FULL_TIME
  • SUMMARY: The Quality Control Representative will conduct quality checks, coordinate quality checks, assist and train employees, interface with Leads, Supervisors, Encoders and Sorters, and ensure accu...
  • 5 Days Ago

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National Director of Marketing
  • Veterans Community Project
  • Kansas, MO FULL_TIME
  • VCP PROVIDES EXCELLENT BENEFITS!! Employees pay $0 out-of-pocket towards health, vision and dental premiums VCP offers a 401k plan at a 4% match Employees receive 6 weeks of paid time off in addition ...
  • 9 Days Ago

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Director, E-commerce Marketing
  • Better Talent Advisors
  • Kansas, MO FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US. ABOUT US We are a well established company operating in the industrial supply space. We s...
  • 10 Days Ago

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Product Marketing Director
  • Edelman Financial Engines
  • Kansas, MO FULL_TIME
  • Product Marketing Director (Kansas City, MO; Boston, MA; Phoenix, AZ; Remote) At Edelman Financial Engines (EFE), we believe everyone deserves to move their financial life forward! We know that assets...
  • Just Posted

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0 eCommerce Marketing Director jobs found in Kansas City, MO area

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Director of Digital Commerce
  • The Judge Group
  • Kansas City, MO
  • At Russell Stover, not only do we love chocolate, but we love our jobs! Every day we go to work exhibiting our values of...
  • 3/18/2024 12:00:00 AM

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Call Center Sales Representative
  • Velocity Business Solutions, LLC
  • Kansas City, MO
  • Job Description Job Description Every Sale Pays You For Life About Us: Velocity Business Solutions is a rapidly growing ...
  • 3/18/2024 12:00:00 AM

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Brand Marketing Manager (Remote but must be based in NY or NJ)
  • R2 Global
  • Kansas City, MO
  • We are a cosmetics and beauty brand in search of an enthusiastic and meticulous individual to join our vibrant team as a...
  • 3/17/2024 12:00:00 AM

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SEO Manager
  • Helzberg Diamonds
  • Kansas City, MO
  • Job Description At Helzberg Diamonds, the SEO Manager is responsible for leading, planning, implementing, and managing s...
  • 3/17/2024 12:00:00 AM

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E-Commerce Marketing Associate (Creative) (Hybrid Remote) (Entry-Level)
  • Reli.
  • Kansas City, MO
  • Reli. is a rapidly growing eCommerce company selling on Amazon (www.amazon.com/reli), Walmart, Shopify (ShopReli.com), a...
  • 3/16/2024 12:00:00 AM

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Programmatic Media Manager
  • Accenture
  • Overland Park, KS
  • Accenture is a leading global professional services company that helps the worlds leading businesses, governments and ot...
  • 3/16/2024 12:00:00 AM

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E-Commerce Marketing Associate (Analytical) (Hybrid Remote) (Entry-Level)
  • Reli.
  • Kansas City, MO
  • Reli. is a rapidly growing eCommerce company selling on Amazon (www.amazon.com/reli), Walmart, Shopify (ShopReli.com), a...
  • 3/15/2024 12:00:00 AM

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Program Manager (SAAS Solutions) ….Remote Contract
  • SPAN WORLDWIDE LLC
  • Kansas City, MO
  • Program Manager (SAAS Solutions) ….Remote Contract Must have: SAAS, B2B Customer Communications We are seeking an experi...
  • 3/15/2024 12:00:00 AM

Kansas City is the largest city in the U.S. state of Missouri. According to the U.S. Census Bureau, the city had an estimated population of 488,943 in 2017, making it the 37th most-populous city in the United States. It is the central city of the Kansas City metropolitan area, which straddles the Kansas–Missouri state line. Kansas City was founded in the 1830s as a Missouri River port at its confluence with the Kansas River coming in from the west. On June 1, 1850 the town of Kansas was incorporated; shortly after came the establishment of the Kansas Territory. Confusion between the two ensued...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for eCommerce Marketing Director jobs
$191,406 to $279,045
Kansas City, Missouri area prices
were up 1.7% from a year ago

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