eCommerce Marketing Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an eCommerce Marketing Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Marketing Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The eCommerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an eCommerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
About Us
TerraMai is a leader in the fabrication of sustainable wood products, specifically wood flooring, wall paneling, prefabricated panels, decking and siding. We take our product to market directly through top architects and designers and have been fortunate to have our products included in commercial spaces across the country.
The world of reclaimed and sustainable wood continues to evolve and is never boring. There are unique challenges when working with reclaimed materials but TerraMai loves the challenge and sets the bar high to ensure high-quality, beautiful reclaimed wood materials that meet all of our customer’s needs. We’ve been doing it for over 20 years and value our role with the design community to place natural, reclaimed and repurposed materials into spaces that not only look great but just feel good.
Job Summary:
We are seeking a highly skilled and experienced Director of Marketing to join our team. As the Director of Marketing, you will be responsible for developing and implementing strategic marketing initiatives to drive brand awareness, increase customer acquisition, and enhance overall business growth. This is a leadership role that requires strong analytical skills, creative thinking, and the ability to effectively manage a team.
Responsibilities:
- Develop and execute comprehensive marketing strategies to drive business objectives
- Oversee all aspects of marketing campaigns, including market research, content creation, performance marketing, social media marketing, and advertising
- Collaborate with cross-functional teams to ensure alignment of marketing efforts with overall business goals
- Analyze market trends and customer insights to identify opportunities for growth
- Manage the marketing budget and allocate resources effectively
- Monitor and report on the performance of marketing campaigns, providing insights and recommendations for improvement
- Stay up-to-date with industry trends and best practices in marketing
Requirements:
- Bachelor's degree in Marketing or related field; Master's degree preferred
- Proven experience as a Director of Marketing or similar role
- Strong knowledge of market trends and consumer behavior
- Expertise in content marketing, performance marketing, social media marketing, HTML5, e-commerce, print advertising, advertising sales, product management, and advertising
- Excellent leadership and communication skills
- Experience in marketing automation utilizing tools such as Salesforce
- Ability to think strategically and analytically
- Strong project management skills with the ability to prioritize tasks and meet deadlines
We offer competitive compensation packages including salary commensurate with experience. This is a full-time position with opportunities for career advancement within our organization.
If you are a results-driven marketer with a passion for driving business growth through strategic initiatives, we would love to hear from you. Please submit your resume along with a cover letter detailing your relevant experience.
Job Type: Full-time
Pay: $95,000.00 - $115,000.00 per year
Benefits:
Experience:
Work Location: Hybrid remote in White City, OR 97503
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