eCommerce Marketing Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an eCommerce Marketing Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Marketing Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The eCommerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an eCommerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Seeking a Director of Marketing for Sea Breeze Rehab & Nursing Center Center!!!
The DIRECTOR OF MARKETING will be responsible for creating and implementing an overall marketing strategy and build relationships in the community while increasing patient census and fostering partnerships with physicians, clinics, hospitals, and including Assisted Living Facilities, Hospice, and Home Care companies. To acquire the necessary and appropriate information to facilitate the admission of the resident to the facility from home, hospital, or other facility and to complete the documents necessary for the admission process.
Who We Are
The mission of Sea Breeze Rehab & Nursing Center is to enlist qualified personnel who will personalize the wellness journey by providing experiences that are designed around the needs of each individual. We are dedicated to promoting better quality of life and transform ordinary expectations into extraordinary outcomes.
QUALIFICATIONS of the Director of Marketing:
EDUCATION / EXPERIENCE needed for the Director of Marketing Position:
· Bachelor's degree in Marketing, Communications or related field
· At least three (3) years’ experience in marketing management, preferably in health care
· Proven experience as Marketing Director, preferably in Senior Living/Skilled Nursing
· Ability to market aggressively and deal tactfully with customers and the community
Why Join Us
· DAILY PAY OPTION!
· Competitive Compensation.
· Great Benefits Package.
· Engaging Work Atmosphere.
· Innovative Training Programs.
· Excellent Growth Opportunities.
· And So Much More!
RESPONSIBILITIES of the DIRECTOR OF MARKETING:
· Responsible for building and maintaining relationships with acute-care hospitals, health systems, discharge planners, case managers, rehabilitation centers, and assisted living facilities
· Work with physicians and hospital discharge planners to arrange a smooth transition to the facility
· Build and maintain relationships with hospitals, physicians, social workers, discharge planners and other referral sources
· Help develop and implement a marketing strategy for the facility with our regional marketing team as well as managers in the field
· Develop marketing materials such as brochures, flyers, ads, campaigns etc.
· Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet company goals and objectives
· Participate in community events and activities that promote company goals and initiatives
· Provide leadership in strategic planning including identifying opportunities for additional or improved services to address customer needs
TRAVEL:
· Approximately 70% local travel is expected for this position
Sea Breeze Rehab & Nursing Center is an Equal Opportunity Employer.
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