eCommerce Marketing Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an eCommerce Marketing Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Marketing Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The eCommerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an eCommerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Description
Title: Director of Marketing & Communications
Work Schedule: Full-time, exempt
Monday – Friday with occasional weekend and evening work
Reports to: President & CEO
MISSION:
“Our mission is to inspire and empower the youth of Monterey County to realize their full potential to become responsible, healthy, productive and successful citizens.”
DESCRIPTION:
The Director of Marketing & Communications will help sustain and promote a favorable image for Boys & Girls Clubs of Monterey County (BGCMC). S/he will identify avenues to achieve positive outcomes related to marketing, branding, and communications for the organization. This individual must be strategic, exceptionally organized, and demonstrate the ability to communicate with diverse groups in the community. S/he will work effectively with vendors, media and the public. S/he will ensure organizational materials, publications (digital and print), and press releases are accurate and consistent with the organization’s mission, vision and branding standards.
The Director is responsible for print, online and digital materials for BGCMC including, but not limited to the website, social media, program flyers/templates, informational brochures, e-newsletters, event collateral, sponsor recognition, and annual reports. S/he must have the ability to meet deadlines, be proactive, resourceful and efficient, with a high level of professionalism and confidentiality. Excellent written and verbal communication skills, strong decision-making ability and attention to detail are equally important.
PRIMARY FUNCTIONS:
Reporting to the President/CEO, in accordance with the national B&GCA guidelines and in collaboration with the Development Department, the Director will:
Environmental and Working Conditions:
Requirements
QUALIFICATION REQUIREMENTS:
Minimum Qualifications:
Highly Desirable Qualifications:
COMPENSATION: $94,429,000-$110,000 based on qualifications and experience. Paid benefits package includes five weeks paid vacation, 11 paid holidays, 12 days paid sick leave, medical, vision, dental, life and disability insurance and pension and 403(b) deferral options. Professional development opportunities are available contingent upon funding and approval. This position is classified as exempt and as such is not eligible for the overtime provisions of the Fair Labor Standards Act.
DISCLAIMER: The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, nor is it to be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications and objectives required of employees assigned to this job.BGCMC is an EEO employer committed to excellence through diversity. All employees must be eligible for employment in the United States.
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