eCommerce Marketing Director jobs in Orlando, FL

About us

Our firm stands at the forefront of the legal financing industry, offering more than just financial resources. With a deep-rooted passion for justice and a commitment to infusing heart into the business of law, we provide comprehensive, vertically integrated services. Our approach goes beyond financing; we consult, advise, and ensure resources are used effectively.

Company Values

Integrity, Respect, Courage, and Justice

Position Overview:

We are seeking a dynamic and experienced Marketing Director to lead the marketing efforts of our legal financial consulting business. As the Marketing Director, you will be responsible for developing and executing comprehensive marketing strategies to promote our services, enhance brand visibility, and drive business growth. This role requires a strategic thinker with a deep understanding of both the legal and financial industries, as well as proven expertise in developing and implementing effective marketing campaigns.

Responsibilities:

Strategic Planning: Develop and implement strategic marketing plans aligned with the company's overall objectives and growth targets. Identify key market segments, competitive landscape, and emerging trends to drive business success.

Brand Management: Oversee the development and maintenance of a strong and consistent brand identity across all marketing channels. Ensure brand messaging resonates with target audience and reflects the company's values and expertise in legal financial consulting.

Digital Marketing: Lead digital marketing initiatives including website management, SEO/SEM, email marketing, content marketing, social media, and online advertising. Monitor digital analytics to track performance and optimize campaigns for maximum impact.

Content Development: Collaborate with subject matter experts to create compelling content such as articles, whitepapers, case studies, and presentations that demonstrate thought leadership and address client needs. Ensure content is optimized for search and resonates with target audience.

Client Engagement: Develop strategies to enhance client engagement and nurture relationships with existing and prospective clients. Leverage CRM systems and marketing automation tools to personalize communication and deliver targeted messaging.

Event Marketing: Plan and execute events such as seminars, webinars, conferences, and workshops to showcase expertise, generate leads, and foster networking opportunities within the legal and financial communities.

Market Research: Conduct market research and analysis to identify market opportunities, competitive threats, and client needs. Utilize insights to refine marketing strategies and adapt to changing market dynamics.

Collaboration: Work closely with cross-functional teams including sales, legal, finance, and operations to align marketing initiatives with business objectives and ensure seamless execution.

Budget Management: Manage marketing budgets effectively, allocating resources to initiatives that deliver the highest return on investment. Monitor expenses and track performance metrics to optimize budget allocation over time.

Measurement and Reporting: Establish key performance indicators (KPIs) to evaluate the effectiveness of marketing initiatives. Prepare regular reports and presentations to communicate results, insights, and recommendations to senior management.

Qualifications:

o Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.

o Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role within the legal or financial services industry.

o Proven track record of developing and executing successful marketing strategies that drive business growth and enhance brand visibility.

o In-depth knowledge of digital marketing tactics and platforms, including SEO/SEM, email marketing, social media, and content marketing.

o Strong analytical skills with the ability to interpret data, analyze trends, and make data-driven decisions.

o Excellent communication skills, both verbal and written, with the ability to articulate complex ideas clearly and persuasively.

o Strategic thinker with the ability to anticipate market trends, identify opportunities, and develop innovative solutions.

o Demonstrated leadership ability with experience leading and motivating cross-functional teams in a fast-paced environment.

o Creative mindset with a passion for innovation and continuous improvement.

o Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines.

o Proficiency in Microsoft Office Suite, CRM systems, marketing automation tools, and analytics platforms.

This is a full-time position. We offer competitive pay, and opportunities for professional development and growth. Please submit your resume and cover letter detailing your relevant experience and why you're the ideal candidate for this role.

Job Type: Full-time

Pay: $80,000.00 - $95,000.00 per year

Schedule:

• 8 hour shift
• Monday to Friday

Ability to Relocate:

• Orlando, FL 32803: Relocate before starting work (Required)

Work Location: Hybrid remote in Orlando, FL 32803