eCommerce Marketing Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an eCommerce Marketing Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Marketing Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The eCommerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an eCommerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
The Opportunity
Pura is looking for an experienced, dynamic, and creative Director of eCommerce to join its team. As the Director of eCommerce, you will be responsible for leading Pura.com merchandising and optimization strategies across acquisition, retention and subscription business priorities. The ideal candidate must have a proven record of driving revenue with a close eye on profitability. You must also be relentlessly pursuing new ways to optimize the online experience and tell our brand story in the most genuine way.
This role reports into the Revenue Organization and is a master of blending art and science. You combine creative thinking and analytics to deliver an industry-leading experience across our digital platforms. You're also always on the lookout for the latest digital commerce trends.
You will serve as a critical change agent, providing insights that drive new ideas. You will need to dig deep into data to craft critical objectives, strategies and tactics, and then turn insights into action to drive results.
What you’ll own:
Experience you’ll need:
Pura’s Story
Pura—a company that married smart-home technology and fragrance diffusers, all controlled by the Pura app. At Pura, our mission is to create a luxury fragrance experience in each home that can change moods and brighten days. We are partnering with the leading premium fragrance brands, celebrities and lifestyle brands in the industry to bring customers’ favorite scents to their home with the touch of a button. And that’s just the beginning.
Check out our Founder’s story on our website, and explore the latest amazing fragrance launches on Instagram @pura.
Pura started in 2014 and raised a seed round of 4.4M in February of 2020. Pura thrives on hiring or creating the best talent, known as a young and hungry brand that is rapidly becoming a household name around the world.
Join the Pura Team!
0 eCommerce Marketing Director jobs found in Provo, UT area