eCommerce Marketing Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an eCommerce Marketing Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Marketing Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The eCommerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an eCommerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
The Marketing Director is responsible for all functions of the marketing department, including census development, leadership of marketing staff or committee.
Develops and executes strategic marketing plans, including budget development and management. Fosters and manages the BHS and community brand. Analyzes market and competition on a continual basis. Interprets and develops marketing strategy based on reports, legal documents, financial statements, etc.
Qualifications Required
Qualifications Preferred
EEO/AA/Vet Friendly
Clear All
0 eCommerce Marketing Director jobs found in Rochester, MN area