eCommerce Marketing Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an eCommerce Marketing Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Marketing Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The eCommerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an eCommerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
At Kent Pet Group (KPG) we like to say that Pets Make Us Better People, which is why we’re passionate about our mission of making life more fulfilling through the pet-human bond. As we continue to proudly invest in future generations of innovators, KPG is looking for an eCommerce Marketing Manager! The primary goal of the eCommerce Marketing Manager position is to deliver strong business performance by accelerating our business growth and drive brand penetration within the e-commerce channel, efficiently.
PRIMARY DUTIES & RESPONSIBILITIES:
Strategy Setting and General Management
Assortment Prioritization
Digital Shelf Content Development
Marketing/ Brand Development
Customer Engagement
EDUCATION:
EXPERIENCE & QUALIFICATIONS:
TRAVEL:
OTHER:
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