eCommerce Marketing Director jobs in Rock Island, IL

eCommerce Marketing Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an eCommerce Marketing Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Marketing Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The eCommerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an eCommerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

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ECOMMERCE MARKETING MANAGER (Hybrid)
  • Kent Shared Services (Kent Corporation)
  • Muscatine, IA FULL_TIME
  • At Kent Pet Group (KPG) we like to say that Pets Make Us Better People, which is why we’re passionate about our mission of making life more fulfilling through the pet-human bond. As we continue to proudly invest in future generations of innovators, KPG is looking for an eCommerce Marketing Manager! The primary goal of the eCommerce Marketing Manager position is to deliver strong business performance by accelerating our business growth and drive brand penetration within the e-commerce channel, efficiently. 

    • This opportunity is eligible for hybrid work at the discretion of the hiring manager and applicant qualifications.
    • This position requires the applicant to be within a commutable distance to our Muscatine, Iowa headquarters.

    PRIMARY DUTIES & RESPONSIBILITIES: 

    Strategy Setting and General Management

    • Own the development of annual eComm strategy for Kent Pet Group, defining initiatives for key customers and brands.
    • Recommend eComm budget allocation in order to deliver business objectives and strategy.
    • Act as liaison between Kent Pet Group functional stakeholders (Sales, Mktg, etc) and the Central E-commerce Hub to align & drive strategic priorities, plans and executional excellence.

    Assortment Prioritization

    • Define brand/product portfolio for eComm customers to increase conversion (including exclusive offerings, cross-sells, bundling, etc).
    • Monitor eComm SKU performance and re-assess priority SKUs in collaboration with Sales and Marketing.
    • Advice price positioning and guardrails ( to drive volume, share and margin enhancement)
    • Identify and drive eComm focused innovation (new products, adjacent categories, line extensions, and packaging) to drive sales growth and margin expectations.

    Digital Shelf Content Development

    • Define and deploy a best-in-class content strategy that strengthen our Brand Equities and product sales @ E-Com platforms (leveraging agencies, competitive benchmarks, etc).
    • Develop, and continuously optimize brand and product content for eComm digital shelf in partnership with marketing team, E-Commerce Hub, and agencies.
    • Define and track content KPI’s, and content strategy (Assets, A content, etc) for key customers, to increase brand/product awareness, consideration, conversion and repeat.

    Marketing/ Brand Development

    • Collaborate with Marketing and Ad Agencies to maximize eComm (whole funnel) & off platform upper funnel initiatives integration and results (social, brand campaign initiatives).
    • Lead the development of compelling content assets, and promotions to drive share of search, consideration, and conversion. Lead content testing and optimization with agency partners and the E-Commerce Hub.
    • Brand steward on eComm platforms, ensuring our brands presence on e-tailers is according to brand strategies.
    • Recommend allocation for eComm marketing budget by customer platform, brand and/or SKU; interface with E-Commerce Hub executing against lower funnel spend.
    • Lead for marketing analytics including competitive tracking, POS (IRI/Nielsen) data analysis and ecommerce analytics. Make fact-based decisions and recommendations.
    • Monitor eComm technology trends, evaluate business opportunities, recommend, and execute new initiatives.
    • Leverage insights to develop, execute, and analyze retail marketing test and learn strategies as well as promotional plans.
    • Coordinate and execute A/B testing on retail marketing, content, and promotional plans to make performance-based decisions and recommendations for conversion optimization.

    Customer Engagement

    • Collaborate with Sales and the E-Commerce Hub to define engagement model with omni-channel and pure-play customers on priority accounts defined by Marketing and Sales.
    • Continually evaluate results of key eComm players and identify investment opportunities.
    • Participate in development of an Integrated (offline online) strategy and presentations for Priority Omni-channel and Pure Play JBP agreements.
    • Partner with Sales, Mktg and E-Commerce Hub in the development of eComm customer selling stories.

    EDUCATION:

    • Bachelor’s degree in Business, Marketing or equivalent relevant discipline.  MBA preferred

    EXPERIENCE & QUALIFICATIONS:

    • Minimum 5 years Marketing experience required.
      • Ideal blend of relevant experience: 3 years of brand management/Marketing experience. AND
      • 2 years of eCommerce experience ideally managing CPG brands/products in platforms like AMZ and Omni-channel customers (I.E : WalMart.com, Target.com, etc).
    • Understanding of Syndicated or Custom Point of Sale Systems (Examples: IRI/CIRCANA, Nielsen).
    • Skilled in Microsoft Office Products

    TRAVEL:

    • 10 – 20 % estimated travel time

    OTHER:

    • This position requires strong analytical skills with demonstrated ability to synthesize data into action.  
    • The E-Commerce Marketing Manager will participate in and assist with primary research projects and will utilize syndicated POS and ecommerce data to assess business performance and identify opportunities for growth.  This role will also assist in the budget, planning and forecasting process.
    • As a leader of internal and external teams, the E-Commerce Marketing Manager must be an excellent communicator and leader of people with the ability to champion brand plans, priorities, and strategies effectively.
  • 25 Days Ago

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Marketing Sales Representative
  • American Marketing & Publishing, L.L.C
  • Burlington, IA FULL_TIME
  • American Marketing & Publishing, LLC has provided trusted and effective local advertising solutions to family-owned businesses for 25 years. Today we are one of the fastest growing fully integrated di...
  • 1 Month Ago

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Supply Chain Manager - eCommerce
  • HNI Workplace Furnishings
  • Muscatine, IA FULL_TIME
  • ***Please note this position can be based out of Iowa City, IA or Muscatine, IA.*** HNI Corporation is a global family of brands for the workplace and home dedicated to enhancing the spaces where we l...
  • 11 Days Ago

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Summer Sales Intern
  • Aruza Marketing LLC
  • Muscatine, IA INTERN
  • The Aruza Marketing Internship provides college students the opportunity to learn vital skills in sales, persuasion, work ethic, and professional communication. Upon completion of the internship you w...
  • Just Posted

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Summer Sales Intern
  • Aruza Marketing LLC
  • Burlington, IA INTERN
  • The Aruza Marketing Internship provides college students the opportunity to learn vital skills in sales, persuasion, work ethic, and professional communication. Upon completion of the internship you w...
  • 26 Days Ago

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Marketing Manager
  • HNI Workplace Furnishings
  • Muscatine, IA FULL_TIME
  • HNI Corporation is a global family of brands for the workplace and home dedicated to enhancing the spaces where we live, work, and gather. We pride ourselves on fostering an environment where we make ...
  • 1 Day Ago

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0 eCommerce Marketing Director jobs found in Rock Island, IL area

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Class A CDL Delivery Truck Driver
  • Performance Foodservice
  • Rock Island, IL
  • Company Description Performance Foodservice, PFG's broadline distributor, maintains a unique relationship with a variety...
  • 3/18/2024 12:00:00 AM

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CDL Class A - Delivery Truck Driver (entry level)
  • Performance Foodservice
  • Rock Island, IL
  • Company Description Performance Foodservice, PFG's broadline distributor, maintains a unique relationship with a variety...
  • 3/18/2024 12:00:00 AM

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Barista/Barista-in-Training
  • WHOLLY GRINDS INC
  • Rock Island, IL
  • Job Description Job Description We are searching for an engaging, courteous barista who is passionate about food and bev...
  • 3/18/2024 12:00:00 AM

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ECOMMERCE MARKETING MANAGER (Hybrid)
  • Kent Pet Group
  • Muscatine, IA
  • At Kent Pet Group (KPG) we like to say that Pets Make Us Better People, which is why we're passionate about our mission ...
  • 3/17/2024 12:00:00 AM

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Insurance Sales Representative
  • American National
  • Rock Island, IL
  • INSURANCE SALES TRAINING INTERNSHIP, WITH SALARY.BUILD YOUR OWN INSURANCE BUSINESS.TOP OF THE LINE INSURANCE PRODUCTS. F...
  • 3/17/2024 12:00:00 AM

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ECOMMERCE MARKETING MANAGER (Hybrid)
  • Kent Pet Group
  • Muscatine, IA
  • At Kent Pet Group (KPG) we like to say that Pets Make Us Better People, which is why we're passionate about our mission ...
  • 3/17/2024 12:00:00 AM

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Entrepreneurial Agency Owner
  • AAA-The Auto Club Group
  • Rock Island, IL
  • AAA - The Auto Club Group, is seeking ambitious, business-minded, and visionary Entrepreneurial Agency Owners to join ou...
  • 3/17/2024 12:00:00 AM

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Registered Nurse
  • Innovative Systems Group
  • Rock Island, IL
  • Job Description Job Description JOB PURPOSE: This position is responsible for conducting medical management and health e...
  • 3/16/2024 12:00:00 AM

Rock Island is a city in and the county seat of Rock Island County, Illinois, United States. The original Rock Island, from which the city name is derived, is the largest island on the Mississippi River. It is now called Arsenal Island. The population was 39,018 at the 2010 census. Located on the Mississippi River, it is one of the Quad Cities, along with neighboring Moline, East Moline, and the Iowa cities of Davenport and Bettendorf. The Quad Cities has a population of about 380,000. The city is home to Rock Island Arsenal, the largest government-owned weapons manufacturing arsenal in the U...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for eCommerce Marketing Director jobs
$182,955 to $266,725
Rock Island, Illinois area prices
were up 1.3% from a year ago

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