Join Our Team Today!
Are you a visionary Marketing leader who brings creative ideas, strategic thinking, and a proven history of success in Marketing within the financial industry? If so, we have the perfect opportunity for you!
Team One Credit Union is seeking a highly motivated and experienced Marketing Director. As Marketing Director, you will answer directly to Executive Leadership and play a pivotal role in shaping and executing the Credit Union’s Marketing strategy.
Job Responsibilities (including but not limited to):
- Collaborate with Executive Management to implement strategic initiatives which align with short and long-term objectives of Team One Credit Union.
- Direct all advertising and campaigns and Member promotions to enhance market visibility and attract diverse member base.
- Conduct routine research related to industry trends, key market segmentations, and develop relevant campaigns as a result.
- Collect and analyze relevant internal and external data to provide strategic recommendations to Executive Management.
- Direct, monitor, and report campaign impact and effectiveness to Executive Management.
- Develop marketing and advertising initiatives using various relevant channels and mediums.
- Allocate budgeted resources effectively to maximize the impact of marketing and strategic initiatives.
- Coordinate special events as directed by Executive Management, including community events, annual meetings, staff celebrations, etc., to engage members and inspire brand loyalty among stakeholders.
- Develop and coordinate plans to optimize Member satisfaction in conjunction with the Member Experience and Sales teams.
- Develop a strong community involvement plan that includes staff participation with the causes and campaigns that align with our credit union values.
- Ensure that all marketing efforts support our credit union Mission & Vision statements.
- Continue developing, educating, and coaching Marketing employees to ensure a high-performing and cohesive team.
Ideal Qualifications:
- Bachelor’s Degree in Marketing, Business, or related field.
- 5 years’ proven experience in a similar Marketing role within the financial industry.
- Familiar with MCIF and CRM solutions.
- Proven success in developing growth strategies related to accounts and product utilization.
- Demonstrated leadership experience managing a team and fostering a collaborative environment.
- Strong analytical and strategic thinking skills with the ability to develop and implement effective marketing plans and execute them successfully.
- Knowledge of economic and financial market activities and the impact on the credit union’s growth.
- Proven experience in project and vendor management.
- Excellent communication and presentation skills for building relationships with internal and external stakeholders.
- Proficient using Microsoft Office 365 and related software.
Why Join Our Team:
- Competitive salary and benefits package.
- Opportunity to make a significant impact on the growth and success of the institution.
- Collaborative and inclusive work environment.
- Hybrid in-office/telework schedule.
If you are a strategic marketing leader with a passion for innovation and driving business growth, we invite you to apply. Join us on this exciting journey as we make a positive impact on the financial well-being of the communities we serve.
Team One Credit Union is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.