eCommerce Marketing Director jobs in Springfield, OR

eCommerce Marketing Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an eCommerce Marketing Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Marketing Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The eCommerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an eCommerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)

Recently Added eCommerce Marketing Director jobs

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Director Marketing/Public Relations
  • Central Oregon Community College
  • Bend, OR FULL_TIME

  • Position Details

    Position Information

    Position Title
    Director Marketing/Public Relations

    Classification Title
    Administrator

    Position Number
    B189PD

    Grade Level
    Director

    Starting Wage/Salary
    $105,000 - $135,000 plus exceptional benefits

    Close Date
    05/19/2024

    Position Type/Employee Class
    Administrative

    Faculty Status
    Not applicable

    FTE
    1.0

    Contract Months
    12.0

    Overtime Eligible
    Exempt

    Location
    Bend

    Hybrid Remote Work Eligible?
    No

    Exceptional COCC Benefits Summary

    TO VIEW BENEFITS & PERKS

    Primary Purpose
    The Director of Marketing and Public Relations is responsible for providing senior-level planning, management, and evaluation of strategic marketing, communications, public relations, and media relations activities to increase the level of positive awareness of Central Oregon Community College (COCC) and to meaningfully contribute towards sustaining and growing enrollment at the College. The Director of Marketing and Public Relations understands the interconnectedness of the College’s communications, public relations, media and marketing campaigns, and executes the implementation of each to advance COCC’s visibility and overall mission.

    Essential Duties and Responsibilities
    Leadership
    • Provide senior-level communications counsel and training to the President, Board of Directors, faculty and staff.
    • Serve as primary spokesperson and Public Information Officer (PIO) for COCC with internal and external stakeholders.
    • Provide leadership and build strong relationships with COCC administrators, faculty and staff to assess, guide and strengthen the capacity of all departments that will lead to a long-term and sustainable communications and marketing infrastructure.
    • Serve as the College’s Campus Advocacy Coordinator, coordinating elected official outreach campaigns, voter outreach and engagement, and student/faculty/community partner voices to support local, state, and national legislative priorities and relationships in close consultation with the College President, Board of Directors, senior leadership, and the Oregon Community College Association (OCCA).
    • Be an active and engaged community member with high-visibility and represent COCC at various community events and with key partners.
    • Advise, guide and deploy crisis communications during college emergencies, or other instances where the timely dissemination of critical information is necessary.
    • Lead or serve on crisis-time/critical subcommittees and work groups, especially those with potential to impact public relations and brand reputation.
    • Oversee marketing and external-facing communications for both credit and non-credit Instructional programs.
    • Lead and manage marketing and public relation staff, developing these individuals in their positions and providing supervision, discipline, and evaluation.
    • Develop and manage department’s annual budget.
    • Participate in College Board of Directors’ meetings as PIO, managing media, public comment, and hybrid meeting technologies as necessary.


    Communications Planning and Management
    • Develop and implement the College’s external and internal communications plans that include a broad range of communications components, platforms, and modalities for all stakeholder groups.
    • Facilitate the development and expansion of campus resources for implementation of the COCC brand, including providing editorial, graphic, digital, and multimedia support.
    • Oversee “cocc.edu” as the College’s website owner and implement a strategic web plan, in collaboration with information technology department, and oversee the management of operational practices and systems for college websites and social media accounts under COCC’s web portfolio.
    • Provide and oversee standards for and development of copy/speech writing, presentation development, including editing and proofreading support, to the president, administrators, and the Board of Directors.
    • Create and maintain annual editorial and social media editorial calendars to strategically inform communication priorities across all channels.

    Media and Marketing
    • Understand the nuances of today’s media landscape and maintain positive relationships with local, state, and national media partners.
    • Provide direction for identifying media targets and prioritize their relative importance to COCC.
    • Manage “newsroom” functions and production of regular reports that measure and analyze all media/social media coverage.
    • Leverage earned and sponsored media coverage strategically.
    • Work with the entire campus community to solicit, develop, and place contributed articles, editorials and other key media awareness pieces.
    • Create, execute, and evaluate annual strategic marketing and paid advertising plan, as well as consult on and support paid advertising opportunities for specific departments and programs within the College.
    • Lead the creation and production of professional quality marketing materials (including print, electronic and video) and oversee plan to ensure wide distribution of all.

    Advancement
    • Understand and prioritize the intersectional value of aligning internal and external communications and storytelling to advance the College’s mission.
    • Work closely with COCC Foundation staff to ensure philanthropic activities and programs align with best practices in marketing, publications, media, social media and other communications.
    • Provide annual strategic direction and input for Advancement goal-setting, budget planning and project management.

    Department Specific

    Knowledge, Skills, and Abilities
    Individuals must possess these knowledge, skills and abilities or be able to explain and demonstrate that the individual can perform the duties and responsibilities of the job, with or without reasonable accommodation, using some other combination of skills and abilities. The individual is expected to follow College work rules and policies.
    • Knowledge and experience with senior-level leadership in a media or public relations management position, with demonstrated experience in an environment with a broad range of constituents and stakeholders, such as the media, donors, students, employees, public officials and the broader public.
    • Ability to develop and execute strategic written media/public relations and communications plans with implementation strategies, metrics, timelines and budgets, while simultaneously managing day-to-day communication needs.
    • Strong working knowledge of media relations best practices, strategies, systems and techniques for obtaining positive news coverage, strategically positioning an organization while enhancing its reputation and awareness level.
    • Demonstrated working knowledge of digital/social media platforms and demonstrated ability to effectively apply them to strategic digital marketing, communications, and media relations.
    • Skilled at strategic thinking and planning with a strong track record of positioning organizations to achieve tangible outcomes in a highly competitive marketing and communications environment.
    • Outstanding oral and written communications and interpersonal skills, along with advanced copywriting, editing and proofreading skills.
    • Proven record of accomplishment in responding to adverse publicity and critical feedback quickly and effectively.
    • Entrepreneurial, innovative and proactive. Able to define new strategies with emerging technologies and markets within tight parameters and budgets.

    Ergonomic Requirements
    Regular office hours are established between 8 am – 5 pm during the workweek. A flexible work schedule, including nights and weekends, may be necessary due to the nature of the responsibilities.
    Incumbent must be able to function effectively indoors in an office environment engaged in work of primarily a sedentary nature. Requires the ability to work at a workstation for extended periods. Requires to write, read written materials and computer screens, and ability to use telephonic conversations. Occasional lifting up to 25lbs. All individuals are required to perform essential functions with or without reasonable accommodation.

    Minimum Requirements
    Education
    • Bachelor’s degree in communications, marketing, public relations, journalism, business or related field.

    Experience
    • Minimum seven (7 ) years in the field of public relations, media, marketing or communications with five (5) years in a management/leadership role.
    • Minimum three (3) years of supervisory experience.
    License:
    • Oregon Driver’s license required, or ability to obtain in a reasonable time frame.

    Equivalency Statement
    The College recognizes the value of skills and knowledge gained outside of formal higher education and paid employment. Applicants who do not meet minimum qualifications but present other qualifications or experience equivalent to those required will be considered and are encouraged to apply. To qualify under equivalency, applicants must indicate how they qualify under equivalency by responding to the supplemental question presented during the application process.

    Preferred Qualifications
    Education
    • Master’s degree in communications, marketing, public relations, journalism, business or related field.

    Experience
    • Experience in a higher education setting.

    EEO Statement
    The goal of Central Oregon Community College is to provide an atmosphere that encourages our faculty, staff and students to realize their full potential. In support of this goal, it is the policy of Central Oregon Community College that there will be no discrimination or harassment on the basis of age, disability, sex, marital status, national origin, ethnicity, color, race, religion, sexual orientation, gender identity, genetic information, citizenship status, veteran or military status, pregnancy or any other classes protected under federal and state statutes in any education program, activities or employment. Persons with questions about this statement should contact Human Resources at 541.383.7216 or the Vice President for Student Affairs at 541.383.7211.

    This policy covers nondiscrimination in both employment and access to educational opportunities. When brought to the attention of the appropriate parties, any such actions will be promptly and equitably responded to according to the process outlined in general procedures sections N-1, N-2, or N-3.

    In support of COCC’s EEO statement, bilingual fluency in English and Spanish is considered a plus, along with experience working in a diverse multicultural setting.

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Weekly pay
  • Vector Marketing
  • Bend, OR FULL_TIME
  • Experience is not necessary because our training is designed to help people do well immediately - as long as someone is willing to learn, they can be successful. We provide flexible schedules for anyo...
  • 25 Days Ago
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Les Schwab - ECommerce Project Manager
  • Urgenci
  • Bend, OR FULL_TIME
  • Job DescriptionThe PMO Project Manager Il is responsible to plan, budget, oversee and document all aspects of assigned project. PM II will be assigned medium sized projects of moderate to high complex...
  • 20 Days Ago
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Marketing coordinator
  • Wyndham Destinations
  • Bend, OR FULL_TIME
  • We Put the World on Vacation At Travel Leisure Co., our mission is simple : to put the world on vacation. Our Vacation Ownership business line includes Club Wyndham, WorldMark by Wyndham, Margaritavil...
  • Just Posted
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Marketing Coordinator
  • Pacific Yurts
  • Cottage Grove, OR FULL_TIME
  • Pacific Yurts Marketing Coordinator (Hybrid - Eugene, OR Preferred) Do you thrive in a fast-paced environment and enjoy wearing many hats? Are you organized, detail-oriented, and creative? If so, we w...
  • Just Posted
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Marketing Specialist
  • GreenSavers
  • Bend, OR FULL_TIME
  • Are you looking to take your marketing career to the next level? Do you have lots of initiative combined with a positive attitude? Do you want to work for a mission-driven company that will support yo...
  • 4 Days Ago
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0 eCommerce Marketing Director jobs found in Springfield, OR area

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Sales VP’s, National Account Manager, and / or Regional Sales Managers
  • GHA Technologies, Inc
  • Springfield, OR
  • Financial Highlights – Enjoy an Immediate Pay Raise! $2,500 First Week Training Pay for the first five training days. $5...
  • 4/24/2024 12:00:00 AM
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Account Strategist
  • FPW Media
  • Springfield, OR
  • Reports To: Director of Client Services FLSA Classification: Exempt Job Overview: The Account Strategist role will indep...
  • 4/24/2024 12:00:00 AM
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Human Resources Manager
  • Rise and Shine Social Enterprise
  • Springfield, OR
  • Job Description Job Description The role: Reporting to the CEO, the Manager of Human Resources is a crucial role focused...
  • 4/24/2024 12:00:00 AM
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Full Time Caregiver/Direct Support Professional
  • Rise and Shine Social Enterprises
  • Springfield, OR
  • Job Description Job Description WHO WE ARE: Rise & Shine is revolutionizing care-giving to our communities’ most vulnera...
  • 4/24/2024 12:00:00 AM
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Estimator / Jr Estimator
  • SecureCom Inc.
  • Springfield, OR
  • Job Description Job Description Construction Estimator or Estimator Assistant sought for Electrical Systems Contractor. ...
  • 4/24/2024 12:00:00 AM
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Sustainability Manager
  • Roseburg Forest Products
  • Springfield, OR
  • Founded in 1936, Roseburg Forest Products is a privately owned company and one of North America's leading producers of p...
  • 4/23/2024 12:00:00 AM
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Receptionist / Administrative Assistant
  • MY COMM INC
  • Springfield, OR
  • Job Description Job Description Answer the phone and take detailed messages for callers and incoming customers Keep logs...
  • 4/23/2024 12:00:00 AM
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Payroll Technician
  • Springfield Utility Board
  • Springfield, OR
  • Job Description Job Description Springfield Utility Board is recruiting for a Payroll Technician DIVISION: Management In...
  • 4/23/2024 12:00:00 AM
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About Springfield, Oregon

Springfield is a city in Lane County, Oregon, United States. Located in the Southern Willamette Valley, it is within the Eugene-Springfield Metropolitan Statistical Area. Separated from Eugene to the west, mainly by Interstate 5, Springfield is the second-most populous city in the metropolitan area after Eugene. As of the 2010 census, the city has a total population of 59,403. The Briggs family first settled the Springfield area, arriving in 1848. The community was incorporated as a city in 1885. The city was named after a natural spring located in a field or prairie within the current city bo...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for eCommerce Marketing Director jobs
$195,363 to $284,812
Springfield, Oregon area prices
were up 2.5% from a year ago
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What does an eCommerce Marketing Director do?

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