eCommerce Marketing Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an eCommerce Marketing Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Marketing Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The eCommerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an eCommerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Your role:
The right person for the role will conceptualize, develop, and execute marketing campaign strategies and tactics that support business goals directly related to the retail department of Turning Stone Enterprises and that of CNY GO and its retail establishments including convenience stores, general stores, specialty shops and retail, and cannabis operations including dispensaries, in addition to some of the expanding business units of Turning Stone Enterprises. The position is responsible for the development of integrated marketing plans, effective campaign management, and KPI measurement that achieves market segment growth, incremental revenue and the strategic positioning of driving traffic to and for the number one resort and entertainment property in Upstate New York.
This is an on-site position.
What you will do:
Skills that will make you an awesome fit for this role:
Who We Are:
We are Turning Stone Enterprises, a dynamic organization with a diverse range of business operations. Among our prominent offerings is the Turning Stone Resort Casino, a recipient of the prestigious Best of New York Gaming Resort award for an impressive six consecutive years. Complementing this flagship property, we operate satellite casinos like YBR Casino & Sports Book, Point Place Casino, and The Lake House at Sylvan Beach. Beyond gaming and hospitality, our portfolio extends to encompass convenience stores, government contracting technology firms, and a fully integrated cannabis operation that encompasses cultivation, manufacturing, and retail, among other ventures.
Why You Will Appreciate Us:
We pride ourselves on offering an extensive array of benefits designed to enhance the well-being and professional development of our team members. These benefits include comprehensive medical, dental, and vision plans, providing you with peace of mind regarding your health. We support your financial future with a robust 401(k) plan and offer the security of life insurance coverage.
Our commitment to work-life balance and family support is demonstrated through our parental benefits and adoption assistance programs. You'll also enjoy our paid time-off program, which includes paid holidays. At Oneida Indian Nation, your wellness is a priority, and we offer various wellness programs to ensure you're at your best.
Moreover, we understand the importance of career growth. Our career path planning and continuing education initiatives are tailored to assist employees in achieving their professional aspirations.
Join us at Turning Stone Enterprises, where professionalism meets friendliness, and together, we'll embark on a journey of growth and success. We eagerly anticipate the opportunity to welcome you to our team.
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0 eCommerce Marketing Director jobs found in Utica, NY area