eCommerce Marketing Director develops policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals. Evaluates and recommends e-commerce investments & initiatives and leads the development of business cases and marketing plans. Being an eCommerce Marketing Director identifies opportunities for innovation and expansion of customer engagement and revenue using data and analytics to study traffic, trends, customer touchpoints, and pain points. Partners with stakeholders across the organization to optimize digital channels. Additionally, eCommerce Marketing Director prioritizes and plans technical projects for improvements to customer experience, new e-commerce features and offerings. Requires a bachelor's degree. Typically reports to senior management. The eCommerce Marketing Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. To be an eCommerce Marketing Director typically requires 5+ years of managerial experience. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. (Copyright 2024 Salary.com)
Reynolds American is evolving at pace - truly like no other organization.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
WE ARE LOOKING FOR A Lead Manager, Ecommerce Marketing - Subscriptions
SENIORITY LEVEL: Junior Level
FUNCTION: Marketing
LOCATION: Winston-Salem, NC
ROLE POSITIONING AND OBJECTIVES
This role is part of Marketing - Activation (New Categories)
The role is responsible for the daily management of the marketing calendar for both our potential and active subscribers. In this high-touch role, you’ll collaborate with various marketing functions to help guide the direct-to-consumer (D2C) marketing strategy and foster connected, cross-channel consumer experiences across all stages of the consumer lifecycle.
As Lead Manager, digital-first thinking and experience is your default mode. You have a solid understanding of corporate and Brand objectives and expertise helping deliver consumer-centric marketing communication and tactical campaigns against these goals.
In addition, as a core member of the digital and e-commerce team, you’ll help create and share learnings and best practices related to go-to-market process. You will also be in constant contact with digital marketing activation, finance partners, legal consultants, and the broader eCommerce team keeping them aware of status of all tasks. The role is forward-looking and requires a blend of analytical thinking, influencing others and, above all, executional excellence, to succeed.
Reports to: Sr Manager, Ecommerce Marketing
Reporting Level: No direct reports
Geographic Scope: Local
WHAT YOU WILL BE ACCOUNTABLE FOR
CAN THIS BE YOUR FUTURE ROLE?
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
BENEFICIAL
Job Number: 37580
Reynolds American Incorporated is positively transforming the tobacco industry. We’re a family of companies that strives for success in everything we do. The future inspires us because our people are igniting the breakthroughs that are redefining the ways adult tobacco consumers enjoy tobacco in the 21st century.
When other companies talk about growth, they only talk about size. At Reynolds American, we focus on the growth of our people. We take pride in each other’s growth and well-being throughout our careers. We invest in your career and total well-being because we know our companies succeed when our people thrive.
ABOUT OUR ORGANIZATION:
Reynolds American Inc. is an indirect, wholly owned subsidiary of British American Tobacco p.l.c., and the U.S. parent company of R. J. Reynolds Tobacco Company; Santa Fe Natural Tobacco Company, Inc.; American Snuff Company, LLC; Modoral Brands, Inc.; R. J. Reynolds Vapor Company; Lorillard Licensing Company, LLC; Reynolds Brands, Inc.; and Vuse Stores LLC. This position is with [[custContractualLE]].
Here, you’ll have the opportunity to work on iconic brands and revolutionary products by collaborating with visionary, principled and passionate people every day.
Compensation/Targeted Bonus
Benefit Summary
Our company offers very competitive benefit plans, including:
Reynolds American Inc. and its affiliated companies is an Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at reynoldsamerican_recruitment@bat.com.
Our organization offers a level of challenge, responsibility and creativity for motivated employees that stands apart from the crowd.
We are also committed to employing a diverse workforce and valuing different perspectives, experiences and talents to maximize the company's potential for successfully achieving its business objectives.
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Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly via email at TalentAcquisition@RJRT.com.
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