eCommerce Marketing Director jobs in Youngstown, OH

Job Overview:

Joe Mineo Creative is looking for an experienced and goal-orientated Marketing & Business Development Director. The director will support business objectives, develop innovative ways to generate business leads, foster and expand client and vendor relationships, execute business development activities, oversee and approve all social media activity and engagement, and brainstorm creative opportunities to advance the brand. Ideally this candidate will be a creative thinker with the ability to stay on-task and detail oriented in order to get the job done.

Responsibilities:

• Develop an innovative marketing plan including strategics to grow the business and generate new leads
• Streamline the existing brand and implement techniques to strengthen the brand across all platforms including marketing material and collateral
• Collaborate with business advisors to prepare and monitor the marketing budget on an annual basis and allocate funds wisely
• Maintain existing business relationships within the Youngstown, Pittsburgh, and Cleveland markets as well as develop new strategic partnerships with outside markets
• Manage and approve a social media calendar, including all copy, content, and engagement
• Develop and implement marketing campaigns (including email marketing) that increase sales efforts, lead generation, and brand awareness
• Research and present analysis on organic vs. paid acquisition channels like content creation, content curation, pay per click campaigns, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Oversee the maintenance of company website, working alongside the Graphic Designer
• Lead the company on photography of events and general day-to-day tasks to capture content for social media and other platforms – create a consistent program and train employees on photo capturing
• Manage online and print wedding submissions to organizations like The Knot, Inside Weddings, etc. and cultivate new relationships
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals and adjust plans accordingly
• Travel to various markets to gain new leads, business relationships, and “keep an eye” on the ground for new business opportunities
• Cultivate thought leadership opportunities to establish Joe Mineo as a thought leader in the event industry by securing speaking opportunities, interviews with local and national media sources to be able to influence and inspire the event industry as a whole
• Pitch new media outlets to introduce Joe Mineo Creative to outside markets
• Track emerging market and trends, as well as new and growing markets

Requirements:

• 5 years in marketing, sales, or business administration or a related work experience
• Bachelor’s degree in business administration marketing, or equivalent related work experience
• A strong creative thinker ideally with a detail-oriented mindsight in solving problems
• Driven leader with meticulous attention to detail and comfortable in fast paced environment working with a collaborative team
• Provide a proven track record and portfolio of successful business campaigns and the ROI that was brought back to the company
• Proven experience in identifying target audiences and in creating marketing campaigns that engage, educate and motivate
• Excellent interpersonal communication skills both written and oral with strong experience in client relations
• In-depth knowledge and understanding of marketing trends and platforms
• Proven success in generating leads through innovative lead management skills and tools