eCommerce Marketing Manager manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Being an eCommerce Marketing Manager utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Additionally, eCommerce Marketing Manager tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an eCommerce Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Work with creative vendors to execute marketing communication materials. Support sales team with sales tools necessary to educate our customers and promote brand advocacy. Work with Business Units to learn needs and develop creative brief based on internal technical knowledge. Pull knowledge and preferences from the organization to provide tools to improve customer service, communication, and brand perception. Support Business Unit leaders analyze opportunities and invest in new market opportunities. Lead Flexfab in new digital communication tools and support the objective to broadcast their unique capabilities to the world.
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This position is subject to the International Traffic in Arms Regulations (ITAR) which requires U.S. person status. ITAR defines U.S person as an U.S. Citizen, U.S. Permanent Residents (i.e., “Green Card Holder”), Political Asylee, or Refugee. Employees must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.
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