eCommerce Marketing Manager manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Being an eCommerce Marketing Manager utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Additionally, eCommerce Marketing Manager tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an eCommerce Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
FRESH Meal Plan is looking for an intelligent, ambitious, and highly driven Ecommerce Marketing Specialist to join our team. Our ideal candidate steps into the office every day asking themselves “How can I make FRESH better today?” and proceeds to demolish all expectations with a sleeves-rolled hustler mentality.
As FRESH’s Marketing Specialist, you will be responsible for various tasks across the ecommerce marketing realm, with an emphasis on the email and social media marketing channels. You will work directly with the Director of Growth Marketing to develop and execute creative concepts to drive growth, engagement, and ultimately, conversions.
If you spend your nights dreaming of the perfect A/B test, and spend your days admiring brands building loyalty with their presence on social media, chances are this role is for you.
This role requires a “jack-of-all-trades” approach to digital marketing and will continue to grow and evolve as FRESH rapidly innovates to reach new and exciting heights.
This position is based in Boca Raton, Florida, and reports directly to the Director of Growth Marketing.
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