eCommerce Marketing Manager jobs in Huntington, WV

eCommerce Marketing Manager manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Being an eCommerce Marketing Manager utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Additionally, eCommerce Marketing Manager tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an eCommerce Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)

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Manager, Ecommerce Marketing
  • Better Talent Advisors
  • Huntington, WV FULL_TIME
  • This is a 100% remote position. Candidates must reside in the United States and be eligible to work in the US.

     

    ABOUT US

    We are a well established company operating in the industrial supply space. We sell all across the US, Canada, and Mexico through a combination of e-commerce sales and direct sales. In total, we are a licensed reseller for over 14 million SKUs! Current total revenue is in excess of $60MM in annual top line sales. To date we have largely been driving our organic and paid acquisition strategies through an agency partner but have reached a plateau with that path. At this time we are seeking a marketing leader to build out the E-commerce marketing function in house. This will be an individual contributor role to start with the expectation of building a team. You will have a budget for vendors and ad spend as well. We are seeking a Marketing professional who has deep subject matter expertise driving paid and organic programs in an ecommerce company with a catalogue of 1 million plus unique product SKUs. Candidates coming from electrical supply, industrial supply and related industries are highly preferred.

     

    ABOUT THE ROLE

    Reporting to the CEO, you will have a high degree of autonomy and an expectation to both drive strategy and an execution model. The top line goal is to double online sales within 12 months of starting. The ideal candidate is highly analytical and lives in the data. You are constantly proactively looking through the traffic data for opportunities to deploy new strategies and not afraid to double click, dig in, and identify root causes of variances in traffic and revenue as relates to particular strategies. For someone who is creative, thrives in a high autonomy environment, and has the deep subject matter expertise with regards to paid and organic search marketing, this is an ideal role.

     

    DUTIES & RESPONSIBILITIES

    - Drive the overall E-commerce marketing strategy to double online sales within 12 months

    - Evaluate current marketing infrastructure, architecture and strategies and drive continuous improvement

    - Implement, run, and work in various paid and organic marketing tools to monitor traffic data and act accordingly

    - Source and manage vendors, contractors, and partners with an emphasis on offshoring

    - Design, implement, and manage various projects and programs

    - Design and execute various paid and organic acquisition strategies including online and other media channels

    - Hire and grow an internal team as needed

     

    EXPERIENCE AND QUALIFICATIONS

    The ideal candidate brings a mix of strategy and execution to the table and is obsessed with data. We are seeking a highly analytical person who lives in the data, parsing and filtering down on large volumes of data to gain valuable insights and act upon them. You're a tinkerer and constantly trying new strategies to stay ahead of the curve. The emphasis for this role is not about messaging strategy, content, or design - it's about analyzing data and using that data to inform decisions and strategies. 

    • First and foremost you are a subject matter expert in paid and organic search marketing (particularly google adwords).
    • You are knowledgeable about GA4 standards and the impact of these standards vs universal analytics
    • You intimately understand the limitations and intricacies of Google adwords, keywords, tag manager, various bidding paradigms, etc.
    • You have had direct ownership of an annual marketing budget of at least $1 Million. Ideally $3M .
    • You have hands-on, direct and deep experience running various tools for paid and organic search and are comfortable working in them on a daily basis
    • Minimum 3 years in a B2B e-commerce environment with massive number of SKUs (minimum 1 million SKUs)
    • Experienced writing job ads, project plans, and recruiting offshore resources through platforms such as upwork
    • Experienced sourcing and managing offshore teams for projects and programs both long and short term
    • Strong plus if you have in-housed an ecommerce marketing function in a company that had previously relied on an agency to drive the function prior to your joiing
    • Strong plus if you have built an e-commerce function from the ground up

     

    WHAT'S IN IT FOR YOU?

    • Generous base salary and bonus structure (DOE)
    • Full benefits including health insurance, 401(k) with company match, etc
    • Bonuses based on key objectives such as decreased durations, delivery of internal projects, and other KPIs
    • 100% work from home
    • High relevance and impact in the company. Reporting to CEO and COO.
  • 21 Days Ago

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Marketing Manager
  • Blenko Glass Company
  • Milton, WV FULL_TIME
  • Summary:The Marketing Manager is a role that is responsible for directing and executing marketing (both digital and traditional) strategies in line with the brand guidelines and aesthetic direction of...
  • 1 Month Ago

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Lead Brand Marketing Manager
  • HoYoverse
  • Canada, KY FULL_TIME
  • What You Will Do: Given the characteristics of the product, the market, and the users demonstrated in the local area, generate creative ideas or idea optimization that are locally relevant. Produce on...
  • 19 Days Ago

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Product Marketing Manager
  • 360Learning
  • Canada, KY FULL_TIME
  • As a Product Marketer at 360Learning, you will own the positioning and messaging for a portfolio of products–including one in the early stages of product development. For existing products, you’ll wor...
  • 10 Days Ago

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Account Manager/Sales and Marketing
  • Rent-2-Own
  • Ashland, KY FULL_TIME
  • CHECK US OUT!!!YOU DO NOT WANT TO MISS OUT!!! Here at Rent-2-Own, we don't just SAY we appreciate our employees, we put our money where our mouth is by offering: Kick butt monthly bonuses Regular pay ...
  • 11 Days Ago

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Marketing Project Manager
  • Wave HQ
  • Canada, KY FULL_TIME
  • We believe small businesses are at the heart of our communities, and championing them is worth fighting for. We empower small business owners to manage their finances fearlessly, by offering the simpl...
  • 12 Days Ago

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0 eCommerce Marketing Manager jobs found in Huntington, WV area

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Remote Online Survey Taker. Earn up to $25 per survey
  • Earn Haus
  • Huntington, WV
  • Job description We are urgently looking for people interested in taking online surveys for Fortune 500 brands. If you ar...
  • 3/28/2024 12:00:00 AM

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Survey Project Manager
  • Civil & Environmental Consultants, Inc.
  • Hurricane, WV
  • Overview: Come join Civil & Environmental Consultants, Inc. (CEC) in our Charleston WV Office as a Survey Project Manage...
  • 3/28/2024 12:00:00 AM

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Manpower Market Manager
  • Manpower
  • ASHLAND, KY
  • Manpower of WV is currently seeking a Market Manager for our Ashland, KY location. Are you a take-charge person, a born ...
  • 3/28/2024 12:00:00 AM

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Data Analytics Specialist
  • Addiction Recovery Care
  • Louisa, KY
  • About Addiction Recovery Care At Addiction Recovery Care we incorporate the best practices of clinical drug addiction tr...
  • 3/28/2024 12:00:00 AM

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Physician Assistant/Nurse Practitioner
  • Cabell Huntington Hospital/St. Mary
  • Huntington, WV
  • Job Description Cabell Huntington Hospital is seeking afull-timeNurse Practitioner/Physician Assistantto work in our Hos...
  • 3/28/2024 12:00:00 AM

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Community Health Worker - Marshall Internal Medicine
  • Marshall Health
  • Huntington, WV
  • Job Responsibilities: Helps people apply disease self-management plans in the context of their home and community Provid...
  • 3/28/2024 12:00:00 AM

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Customer Engagement Manager>
  • PetSmart, Inc.
  • Ashland, KY
  • PetSmart, Inc. - 479 River Hill Drive [Department Supervisor] As a Customer Engagement Manager at PetSmart, Inc., you'll...
  • 3/26/2024 12:00:00 AM

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Retail Success Strategist
  • LHH
  • Ashland, KY
  • Retail Success Strategist LHH is looking for a dynamic individual for our client in Ashland, KY as a Retail Success Stra...
  • 3/25/2024 12:00:00 AM

Huntington is in the southwestern corner of West Virginia, on the border with Ohio, on the southern bank of the Ohio River, at the confluence with the Guyandotte River. The city lies within the ecoregion of the Western Allegheny Plateau. Most of the city is in Cabell County, for which it is the county seat. A portion of the city, mainly the neighborhood of Westmoreland, is in Wayne County. Huntington is commonly divided into four main sections. The north/south divider is the CSX railroad tracks, while the east/west divider is First Street. Residents of Huntington are called "Huntingtonians." A...
Source: Wikipedia (as of 04/11/2019). Read more from Wikipedia
Income Estimation for eCommerce Marketing Manager jobs
$94,527 to $132,486
Huntington, West Virginia area prices
were up 1.2% from a year ago

eCommerce Marketing Manager in Stockton, CA
Do you get excited about optimizing the consumer experience via 3rd party e-Commerce platforms for an American Unicorn in Europe? Are you an organized and result-driven e-Commerce Marketing Manager that can inspire customers and optimize conversion? Do you have strong communication skills and experience in managing multiple international projects simultaneously.
December 13, 2019
eCommerce Marketing Manager in Macon, GA
Looking ahead, my career path would logically go digital marketing manager, then maybe marketing manager or director.
January 28, 2020
eCommerce Marketing Manager in Brownsville, TX
The person on this position is responsible for e-commerce trade marketing strategy and activities, in line with the overall Trade Marketing and overall e-commerce strategy.
January 16, 2020