eCommerce Marketing Manager manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Being an eCommerce Marketing Manager utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Additionally, eCommerce Marketing Manager tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an eCommerce Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
eCommerce Marketing Manager
Air Lift, a third-generation family-owned company, was founded in 1949 in Lansing, Michigan. Air Lift supplies the automotive aftermarket with load assist products and performance suspensions for show and track. Our goal is to consistently provide products and services that meet and exceed customer’s requirements and expectations. We do this by recruiting top talent and retaining them through our commitment to professional development and preservation of our culture.
General Position Information
Position Title:
eCommerce Marketing Manager
Business Unit:
Marketing
Reports to:
Executive Director of Marketing
Effective Date:
1/4/2024
Updated on:
1/4/2024
Span of Control:
The eCommerce Manager at Air Lift will oversee the go-to-market activities for all eCommerce and marketplace sales channels. This position will play a pivotal role in driving sales and profitability through digital merchandising tactics on the brand websites and marketplace platforms. As well as optimizing the online shopping experience to drive sales, increase customer engagement and create customer loyalty. This position works cross-functionally with peers in brand marketing, product development, sales, and customer service teams to determine the product catalog, pricing, and promotional programs.
Essential results-based duties
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