eCommerce Marketing Manager manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Being an eCommerce Marketing Manager utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Additionally, eCommerce Marketing Manager tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an eCommerce Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
About us
We are a boutique firm with valuble relationships and an established track record in this industry. Our goal is to organically grow our network and form new strategic partnerships to take our platform to the next level. .
Our work environment includes:
```Overview```
We are seeking a highly skilled and motivated Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to drive business growth and increase brand awareness. This is an exciting opportunity to make a significant impact on our company's success.
```Responsibilities```
- Develop and execute marketing campaigns across various channels, including digital, social media, and traditional advertising
- Manage and optimize website to drive additional traffic from our industry
- Conduct market research to identify customer needs, preferences, and trends
- Collaborate with business development
- Create compelling content for marketing materials, including website copy, blog posts, and social media posts
- Monitor and analyze marketing performance metrics to measure the effectiveness of campaigns
- Manage the marketing budget and allocate resources effectively
- Build and maintain relationships with advertising partners to maximize advertising sales opportunities
- Stay up-to-date with industry trends and best practices in marketing
```Qualifications```
- Associates degree with Marketing experience
- Proven experience in performance marketing, and digital advertising
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Proficient in budgeting and financial management
- Excellent written and verbal communication skills
- Experience in email marketing and lead generation strategies
- Knowledge of product management principles and practices
- Familiarity with content marketing strategies
If you are a creative thinker with a passion for marketing and a drive for results, we would love to hear from you. Join our team as a Marketing Manager and help us take our brand to new heights!
Job Type: Part-time
Pay: $25.00 - $30.00 per hour
Expected hours: 16 – 32 per week
Benefits:
Schedule:
Work Location: Hybrid remote in East Berlin, CT 06023
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