eCommerce Marketing Manager jobs in Parkersburg, WV

MINIMUM QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Bachelor's degree in Marketing, Communications, Public Relations or related field

EXPERIENCE:

1. Six (6) years of health insurance sales or marketing experience

PREFERRED QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Master's degree in Marketing or related field

EXPERIENCE:

1. Product launch or market entry experience

2. Working knowledge of Medicare Advantage and compliance requirements

3. 2 years of management experience

CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position. They are not intended to be constructed as an all-inclusive list of all responsibilities and duties. Other duties may be assigned.

1. Support brand development and implement the company's overall marketing strategy based on industry trends, behaviors, and competitive landscape in collaboration with executive leadership

2. Lead and manage partnerships and provide guidance and direction to ensure the successful execution of marketing initiatives for both paid and earned media placements including placement of advertisements in local and specialized media.

3. Manage marketing budgets and allocate resources effectively to achieve business goals.

4. Manage project timelines and ensure all marketing activities are executed on time and within budget.

5. Develop and execute marketing campaigns across various channels, such as social media, email, advertising, and events.

6. Create marketing content, internal and external including copy, graphics, print, and videos, that resonates with the target audience.

7. Manage website content, including updating pages, blog posts, and other content as necessary.

8. Create and maintain an effective and user-friendly websites and member-facing materials.

9. Maintain active involvement in the community through volunteer efforts, professional memberships, or similar activities.

10. Coordinate events and promotional activities, including tradeshows, webinars, press conferences, and networking opportunities to increase brand awareness.

11. Analyze data from marketing campaigns to measure performance and identify opportunities for improvement.

12. Stay up-to-date with industry trends and best practices in marketing.

13. Oversees creation of Power Point presentations, fliers, and other documents, as requested.

14. Drafts external press releases as well as internal communications.

15. Maintains spreadsheet schedules for all Marketing & Communications projects and posts frequent updates on status.

16. Compiles monthly and quarterly reports of Marketing & Communications activities and projects.

17. Managing a variety of administrative functions to support the timely and successful execution of marketing plans and other activities for the Marketing/Communications Department.

18. Maintains inventory of publications and assists with mailing and other means of distribution.

19. Coordinates with leadership team in communications with internal and external vendors and clients.

20. Responsible for management of a staff.

21. Occasional travel.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Ability to sit for extended periods of time.

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Standard office environment with electrical equipment (i.e., telephone, personal computer, copier, fax machines, etc.)

SKILLS AND ABILITIES:

Results-driven mindset with a focus on continuous improvement.

Excellent organizational skills and the ability to multi-task.

Excellent oral and written communication skills.

Strong analytical and problem-solving skills.

High Proficiency in Adobe Creative Suite and Microsoft Office Suite.

Experience with website content management, including the ability to write and edit HTML; WordPress proficiency a plus.

Ability to interact effectively with a variety of staff and outside vendors.

Familiarity with website performance monitoring tools, such as Google Analytics (GA4).

Ability to work independently in a hybrid work environment and collaboratively in a team environment.

Additional Job Description:

Scheduled Weekly Hours:

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