Do you believe in the power of innovation to change the world? At Activation Capital, our mission is to grow Virginia’s community of deep technology entrepreneurs and empower them to solve the world’s toughest problems. We provide a portfolio of resources to entrepreneurs and entrepreneur support organizations translating science and technology into world-changing companies. We are a self-sustaining, mission-driven organization at an inflection point in our growth. 

ROLE

The Marketing Manager plays a vital role on our small entrepreneurial, and dynamic team.  This role will proactively lead our organization's communications, development & event activities, and marketing, ensuring exceptional execution. This position requires a tech-savvy marketer who can work effectively on a cross-functional team to advance the marketing strategy and implement tactics to reach various audiences and stakeholders. This is a full-time, salaried position with attractive benefits in Richmond, Virginia.  The Marketing Manager reports to the President and CEO of Activation Capital.

The ideal candidate:

• has exceptional written and verbal communication skills
• is a team player in an open and fast-paced environment with the ability to adapt to rapidly changing priorities; strong ability to multi-task
• is a dynamic, entrepreneurial thinker with a can-do attitude
• is a self-motivated and results-oriented individual who is always seeking learning opportunities
• has the ability to traverse between strategy and tactics while prioritizing the most important work
• is highly organized and enterprising, with a keen attention to detail

Activation Capital is aligned with the UN Sustainable Development Goals targeting Gender Equality, Decent Work and Economic Growth, Industry, Innovation, and infrastructure, and Reduced Inequality. The organization values collaboration, impact, agility, inclusion, entrepreneurial thinking, and future-focus. Learn more at www.activation.capital!

RESPONSIBILITIES

Communications

• Responsible for executive and board-level communications and strategic storytelling to support leadership strategic initiatives and goals
• Write, proofread, and edit communications needed to support strategic plans, projects, and external relations. This includes but is not limited to PowerPoint presentations ensuring brand adherence, copy/production, content management across multiple stakeholders, and supporting executive presentation needs for external presentations
• Effectively leverage a suite of communication channels – like email, Google Suite, social media, newsletters, and member communications – while always innovating on new channel opportunities
• Manages quarterly committee and board meeting presentation process, setting the timeline, capturing content, and producing final presentation products for distribution
• Works closely with executives on external speaking engagements ensuring exceptional content for a variety of stakeholders

Development

• Work with the grant writing team on editing grant proposals
• Create a “copy bank” of approved quotes, narratives, and editorial content for application across applications, narratives, and speeches
• Work with the Entrepreneurship team to market, engage, and build our pipeline of “virtual members,” including creating events, content, and learning opportunities via the execution of a stakeholder engagement strategy

Events

• Lead event management from strategy to execution
• Create event marketing materials, own distribution via CRM, Eventbrite, and other channels
• Coordinate events, including working through logistics with internal operations and external partners/vendors, including event promotion, press releases, stakeholder communication, and attendee management

Marketing

• Own the Activation Capital brand, ensuring continuity across all external marketing collateral and channels.
• Own Activation Capital website; performing an audit of current content, developing new content, and maintaining dynamic items
• Work with external communication and marketing teams on social media strategy, calendar, and posts, ensuring brand consistency across all communication channels
• Develop and maintain marketing/communications calendar ensuring visibility and coordination across the organization
• Work with team members to produce press releases and multiple stakeholders to ensure inclusivity

Vendor Management

• Manage relationships with external marketing, communications, website, and development vendors.

Also, includes other duties not otherwise specified.

QUALIFICATIONS & EXPERIENCE

• Bachelor's Degree in Marketing, Communications, or equivalent business experience
• At least five years of experience working in marketing, communications, design, and/or events
• Experience with editorial and graphic content required; portfolio presentation required
• Experience developing and executing successful communication strategies, including executive-level leader communications support
• Experience leading multiple projects and working with multiple stakeholders/partners to meet objectives
• Strong technology skills, capabilities, and the ability to quickly learn new technology required; Proficient in Adobe Creative Suite, Canva, WordPress, Hootsuite, or Buffer, etc.

Offer of employment is contingent upon successfully completing pre-employment background screening and professional references.

Competitive Salary and rich Benefits Package, including health, dental, life, and AD&A, LTD, STD, LTC, FMLA, paid holidays, paid time off, and retirement with matching contributions. Professional development reimbursement and work-life balance/flex schedule opportunity.

About Activation Capital

Activation Capital, located in Richmond, VA, is an independent authority of the Commonwealth of Virginia. Its mission is to grow life sciences and other advanced technology innovation by promoting scientific research and economic development that attracts and creates new jobs and companies.  With 1.2 million square feet of space developed on over 34 acres, its Virginia Bio Tech Park is the hub of life science and technology innovations in Central Virginia. Activation Capital also serves as a leading innovation ecosystem development organization providing social, knowledge, and financial capital to clusters, entrepreneur support organizations, and entrepreneurs – accelerating their progress through development and maturation. For more information, visit http://www.activation.capital.

Equal Employment Opportunity

Activation Capital is an equal opportunity employer and does not discriminate based on race, sex, age, national origin, religion, physical or mental disability/handicap, marital status, veteran status, sexual orientation, or any other basis prohibited by law.