eCommerce Marketing Manager manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Being an eCommerce Marketing Manager utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Additionally, eCommerce Marketing Manager tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an eCommerce Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Overview:
We are seeking a highly skilled and motivated Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our products and services. This is an exciting opportunity to make a significant impact on our company's growth and success.
Duties:
- Develop and execute marketing campaigns across various channels, including digital, print, and social media
- Conduct market research to identify trends and opportunities for growth
- Create engaging content for marketing materials, website, and social media platforms
- Manage and optimize SEO strategies to improve organic search rankings
- Utilize marketing automation tools to streamline processes and improve efficiency
- Monitor and analyze campaign performance metrics to measure success and make data-driven decisions
- Collaborate with cross-functional teams, including product management, sales, and design, to ensure cohesive brand messaging
- Stay up-to-date with industry trends and best practices in marketing
Qualifications:
- Bachelor's degree in Marketing or related field
- Proven experience in marketing roles, preferably as a Marketing Manager or similar position
- Strong knowledge of digital marketing strategies and tactics
- Proficient in Google Analytics, PPC advertising, Affiliate marketing, SEO tools, marketing automation platforms, HTML5, WordPress, and other relevant software
- Excellent copywriting skills with the ability to create compelling content for various marketing channels
- Experience with product management is a plus
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Exceptional communication and interpersonal skills
We offer competitive compensation packages including benefits such as health insurance and paid time off. Join our team and contribute to the success of our company!
Job Type: Full-time
Pay: From $20.00 per hour
Expected hours: 40 per week
Benefits:
Schedule:
People with a criminal record are encouraged to apply
Ability to Relocate:
Work Location: In person
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