eCommerce Marketing Manager manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Being an eCommerce Marketing Manager utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Additionally, eCommerce Marketing Manager tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an eCommerce Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Reports to: SVP, Retail Marketing
Position Overview:
The Manager, Regional Marketing (the “Manager”) will work with the dispensaries and their Retail Market leaders to build The Cannabist patient/consumer community; coordinating and directing patient/consumer acquisition activities, as well as managing patient/consumer retention efforts. Working well as a collaborative team member is imperative to success in the role, as is the ability to deliver results in a fast-paced environment where systems and processes are still being developed and maturing. This is a remote first position with strong preference to candidates residing in either NJ or DE. The anticipated rate of pay for this position is between $60K and $75K bonus.
Major Areas of Responsibility include:
Minimum Qualifications (Skills, Knowledge & Abilities):
Travel %: 10-20
FLSA status: Exempt
Additional Abilities Required:
· This job operates in an office setting and is largely sedentary, requiring the routine use of a computer and other standard office equipment. The ability to lift or move up to 5 pounds, bend, reach, and perform manual tasks may also be required.
· Note: Nothing in this job description restricts the company’s right to assign or reassign duties and responsibilities to this position at any time. Reasonable accommodations may be made in appropriate circumstances to enable individuals to perform the essential functions of the position.
About The Cannabist:
The Cannabist Company, formerly known as Columbia Care, is one of the largest and most experienced cultivators, manufacturers and providers of cannabis products and related services, with licenses in 16 U.S. jurisdictions. The Company operates 125 facilities including 94 dispensaries and 31 cultivation and manufacturing facilities, including those under development. Columbia Care, now The Cannabist Company, is one of the original multi-state providers of cannabis in the U.S. and now delivers industry-leading products and services to both the medical and adult-use markets. In 2021, the Company launched Cannabist, its retail brand, creating a national dispensary network that leverages proprietary technology platforms. The company offers products spanning flower, edibles, oils and tablets, and manufactures popular brands including Seed & Strain, Triple Seven, Hedy, gLeaf, Classix, Press and Amber.
Recognized for it comprehensive benefits, ongoing training opportunities and commitment to diversity and equity inclusion both internally and with external vendors, The Cannabist Company has earned a spot on mg Magazine’s America’s Top Cannabis Industry Employers list.
The Cannabist Company provides full-time employees with an excellent benefits and compensation package including but not limited to competitive wages, paid holidays, vacation and sick time, 401K with company match, multiple health plan choices, dental, vision, pet and life insurances, 100% paid short-term disability, optional long-term disability insurance and more!
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