eCommerce Marketing Manager manages the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals. Coordinates digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience. Being an eCommerce Marketing Manager utilizes messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers. Deploys SEO tools and methods to ensure e-commerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content. Additionally, eCommerce Marketing Manager tracks and measures program effectiveness to drive improvement or develop new offerings. Requires a bachelor's degree. Typically reports to a director. The eCommerce Marketing Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. To be an eCommerce Marketing Manager typically requires 5 years experience in the related area as an individual contributor. 1-3 years supervisory experience may be required. Extensive knowledge of the function and department processes. (Copyright 2024 Salary.com)
Description
Job Summary
As the Head of Marketing at XCaliber Container, you will be responsible for leading the development and execution of the overall marketing strategy. Your role will involve optimizing and furthering our channels or routes to market, leading traditional and digital marketing plans, refining our customer journeys, increasing our content, enhancing our web, and ultimately reaching a larger targeted audience. You will be responsible for competitor research, product positioning, product and service offerings, product specifications, pricing while driving more customer engagement.
Responsibilities:
Requirements
Reporting Structure: The Head of Marketing will report to the CEO and work closely with the Sales team and overall XCaliber Staff.
Location: Hybrid with ability to travel the majority of the work week to Graham, TX. Reimbursement for commuter expenses (outside 100 miles) is available.
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