eCommerce Sales Director directs and oversees an organization's online sales policies, objectives, and initiatives. Sets short- and long-term sales strategies and evaluates effectiveness of current sales programs. Being an eCommerce Sales Director recommends product or service enhancements to improve customer satisfaction and sales potential. Requires a bachelor's degree in area of specialty. Additionally, eCommerce Sales Director typically reports to top management. The eCommerce Sales Director manages a departmental sub-function within a broader departmental function. Creates functional strategies and specific objectives for the sub-function and develops budgets/policies/procedures to support the functional infrastructure. Deep knowledge of the managed sub-function and solid knowledge of the overall departmental function. To be an eCommerce Sales Director typically requires 5+ years of managerial experience. (Copyright 2024 Salary.com)
Your role at Tumi:
Tumi is seeking an ambitious, creative, and analytical Director of eCommerce to manage our North America eCommerce growth activities through an accelerated growth phase for the brand. This role requires a business leader with a can-do, test-and-learn, entrepreneurial and innovative mindset. The candidate will direct all day-to-day operations on-site with responsibility and accountability for topline sales, operating metrics, KPI’s, site budget management, A/P budgets and achieving bottom-line targets. This candidate will support the end-to-end Tumi eCommerce digital flagship experience, identifying the most promising areas for growth, optimizing and testing, to ensure traffic directed onsite is being optimized efficiently for conversion. Leadership of site calendar and promo strategy, onsite merchandising strategy to maximize product optimization, new customer acquisition, site experience and drive engagement. This role leads a small team across Site Merchandising, UX and Digital Marketing functions; but also partners closely cross-functionally with Marketing, CRM, Creative/Copy, Digital Ops/Technology, IT, Planning/Finance and Merchandising. This position is based in TUMI’s Edison, New Jersey office, reporting into the SVP, Global Marketing and Ecommerce.
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